Microsoft Advertising: Google Ad Import API, Countdown Customizers Seasonal Segments & More

Microsoft Advertising announced a bunch of additions and what is coming soon yesterday. Some of the bigger news is that you can now use the API to import your Google Ads data. Plus Microsoft added countdown customizers for Responsive Search Ads, Universal Event Tracking (UET) Tag Helper, seasonal segments available for In-market Audiences and more.

from Search Engine Roundtable https://ift.tt/2Rg3W44