Facebook Adds Public Group Discussions to News Feed via @MattGSouthern

Facebook is making public groups easier to join and discover by surfacing relevant discussions in users’ news feeds.

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Everything You Need to Know About Hidden Text & SEO via @martinibuster

Hidden text, with the goal of manipulating Google's algorithm, can get you penalized. But here are a few valid and Google-approved reasons to hide content.

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Daily Search Forum Recap: October 2, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...



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Cloudflare Launches Privacy-First Analytics to Rival Google & This Week’s Digital Marketing News [PODCAST]

The Marketing O'Clock team discusses Cloudflare's new privacy-first analytics service, the retirement of Facebook's 28-day attribution window, and more.

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Content Velocity: What It Is, How to Calculate It & Why You Should Care via @askreinhart

Measuring content velocity can help you glean valuable and actionable insights to inform your strategy. Learn more about the metric here.

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Cloudflare Partners with WordPress – Free to $5/month via @martinibuster

Cloudflare announced a new service that dramatically improves WordPress page speed. Cost ranges from free to $5.

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PPC & the B2B Buyer Journey: A Primer via @Mel66

Learn how paid search fits with each step of the B2B buyer journey and the best practices to set up your PPC campaigns for success.

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Search Buzz Video Recap: Google Indexing Issues With Canonicalization, Mobile-Indexing & News-indexing & Google Shopping Free Globally

Well, well, well, this week we had not one, not two, but three different indexing issues that Google confirmed. The first was Monday night with issues indexing news content. The second was around canonicalization issues that I believe started on September 23rd...


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Brand Equity: The Key to Enterprise Link Building via @_kevinrowe

A strong brand will create a lot of opportunities to build links. Here’s how to maximize your enterprise link building efforts.

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Google: Removing Links May Impact Your Rankings But Links Aren't The Only Reason You Rank

Google's John Mueller on Twitter stated something that is obvious but he said "ff links are the reason why a site is ranking higher, then if you remove them the site will rank lower." But then he added that "links aren't the only reason sites rank."


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Google On Cookie Consent Banners Impacting Cumulative Layout Shift

One of the items in the core web vitals, which is part of the upcoming Google Page Experience Update, is Cumulative Layout Shift (CLS). There have been some reports that cookie consent banners have been impacting a site's Cumulative Layout Shift score. Google wants examples of this, so share when with Google's Martin Splitt on Twitter.


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