Google Uses Faster Storage For High Demand Pages via @MattGSouthern

Google’s Gary Illyes reveals the search index uses a tiered system where the most popular content is indexed on faster, more expensive storage.

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Daily Search Forum Recap: January 20, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

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9 Factors to Consider in Hiring a Search Agency via @coreydmorris

Signing on to work with a search marketing agency can be a big commitment. Learn the nine factors to consider in hiring an agency.

The post 9 Factors to Consider in Hiring a Search Agency via @coreydmorris appeared first on Search Engine Journal.

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Are Super Bowl Ads Worth the Money or is YouTube an Alternative? via @gregjarboe

Is it still worth it to invest in Super Bowl ads in 2021? Find out here, and learn why YouTube is a good alternative.

The post Are Super Bowl Ads Worth the Money or is YouTube an Alternative? via @gregjarboe appeared first on Search Engine Journal.

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5 Secrets to Getting the Most Out of Agencies [Webinar] via @brentcsutoras

Learn how to build a productive relationship with your agency and the warning signs to look out for when hiring one on our next webinar.

The post 5 Secrets to Getting the Most Out of Agencies [Webinar] via @brentcsutoras appeared first on Search Engine Journal.

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Google Continues Injecting Links Into Featured Snippets

Last November, I reported that Google was testing showing links in a featured snippet that links not to the featured snippet site but to a third-party web site. Well, Google has continued that test and here is another example.

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Google Expandable Knowledge Panels More Visible

Google seems to be expanding showing its expandable knowledge panels user interface. What is meant by expandable knowledge panel is that the right hand side knowledge panel you see in the search results sometimes can show expandable and collapsable menus to show more segments of information.

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Google Search Custom Date Range Is Now Fixed

If you go to Google.com and do a search and then try to restrict your search by custom date, you were out of luck over the past few days. The calendar dialog box would not let you click or select any dates. This has been a bug for the past few days and Google has just resolved it.

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Google Search Indexing Tiers

In addition to the language indexing diversity, Gary Illyes from Google said in the Search Off the Record podcast that Google uses different indexing tiers. He said the search company "might use different kinds of storages to build the index." Some of the index goes on cheaper storage and some go on more expensive storage to be served and accessed faster.

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