Daily Search Forum Recap: May 26, 2022

Here is a recap of what happened in the search forums today...

from Search Engine Roundtable https://ift.tt/NHsrU0t

Google Ads Smart Display Campaign and Optimized Targeting Changes

Google posted in the Google Ads community forums about upcoming changes coming to Display Campaigns. Google said these changes are for simplifying campaign creation and management. Also Optimized targeting is now set as the default targeting method when you create new Display campaigns.

from Search Engine Roundtable https://ift.tt/K3ngeXH

Google Ads Adds New Audience Targeting & Reporting Features

Google Ads emailed some advertisers earlier this week about three new audience targeting and reporting features. Here is what is new:

from Search Engine Roundtable https://ift.tt/SM8Q5Ub

Alexa Rank Still Alive Despite Shutting Down

Despite Alexa.com formerly shutting down on May 1st and the web site saying it was retired, the backend APIs and tools seems to still work. Not that any of that matters for SEO but I found it interesting, nevertheless.

from Search Engine Roundtable https://ift.tt/8x0mlJH

Google AdSense Updates Search Style Ad Extensions

Google AdSense announced it is changing how some ad extension settings work for search styles for AdSense for Search. This change is happening on June 23, 2022.

from Search Engine Roundtable https://ift.tt/BJ7LMva