Google Search Country & Language Parameters

Did you know that you can quickly add parameters to the end of your Google Search URL to see search results in a specific language and/or country? Yes, you can do this from the advanced search settings screen in Google Search but you can also append &hl=(languagecode) + &gl=(countrycode) URL parameters, if you want to save some clicks.

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Bing Search Tests Next/Prev Pagination

Microsoft is testing a new pagination bar for its Bing Search results. Instead of the left arrow, page numbers and then right arrow, Bing is testing showing a "Next" button and then a "Prev" button.

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Google Business Profiles Show Business Address Toggle Broken

Google Business Profiles has another bug, this time with the toggle to hide or show the business address. The toggle for "Show business address to customers" just does not work - I even tried it myself and it is not working for my business.

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Google Analytics Real Time Reporting Lagging Again

Google Analytics real time reporting seems to be lagging again this morning. I woke up to a ton of complaints on social about the real time reporting reports in GA4 are simply not working as expected.

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Google Search Tests Moving About Results Count Within Tools Menu

Google is testing moving the about results text, where it shows the count of results, to within the search tools menu. So when you click on "Tools" under the search bar, you may find the "about results" section.

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Google Ads Tests Sitelinks Carousels With Images

Google is testing showing images within the sitelinks carousel in Google Ads and sponsored results. We've seen images in sitelinks before, numerous times, but here is a version of them in the ads extension.

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New Google Merchant Center Event Promotion

Google has a "new feature," as it labeled it, within Google Merchant Center, for event promotions. This allows you to promote an event, such as a sale, promotion or occasion, that may help you sell product.

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Google Ads Tests New Ad Group Interface For Search Campaigns

Google is testing a new ad groups interface for the Google Ads Search campaigns console. This seems to be a simpler interface with fewer options than the current version.

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Google before: & after: Operators Still In Beta Six Years Later

Six years ago, Google dropped some of its search tools date filters and then added new operators for before: and after: that let you filter content by specific dates. Well, six years later, that feature is still in beta.

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Google's AI Crawler For Gemini, Google-Extended, Does Render JavaScript

Google's AI crawler, Google-Extended, the crawler it uses for Gemini and other related AI services, does render itself and can render JavaScript, just like Googlebot, Google's main web search crawler.

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Google Ads PMax Search Themes Tests 50 Limit (Up From 25)

Google Ads search themes for Performance Max campaign has a limit of 25 search themes per asset group. Well, according to Thomas Eccel, Google is testing doubling that limit to 50 search themes per asset group.

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Google Tag Gateway For Advertisers & More

Google announced a number of new tag, analytics and data strategies on Friday including a new Google tag gateway for advertisers. Google tag gateway for advertisers allows you to run your Google tags, be it client-side or server-side through your own website infrastructure, such as a content delivery network (CDN), load balancer, or web server.

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Google AdSense To Not Allow You To Block Video Games Ads

Google AdSense will remove the ability to block the video games category of ads. So if you previously told AdSense not to show ads related to video games on your site or in your apps, that block will soon not be respected.

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Google Merchant Center New Search For Products Feature

Google added a new way to search for your products in the Google Merchant Center console. There is a new search button named "Search for Products" that you can click on and will let you pick from a pre-defined set of searches or you can type your own search.

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What's Changing With Google Ads: Interview Ginny Marvin

Navah Hopkins sat down with the Google Ads Liaison, Ginny Marvin, and spoke about the topic of what is changing with Google Ads. The interview is about an hour and is well worth watching or listening to.

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Google Ads To Display Payment Profile Name Of Advertiser In My Ad Center

Google Ads is updating its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers, if that name differs from their verified advertiser name, starting this month.

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Bing Tests Half Underline For Search Bar

Microsoft is not only testing removing the name "Microsoft Bing" from its search bar and logo, Microsoft is also testing shortening the underline under the search tab to about half the length.

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Google Tests AI Overviews On Right Hand Side (Local?)

Google is testing showing AI Overviews on the right hand side of the search results page. I am not sure if this is specific to local queries and a replacement of sorts for the local panel, I hope not.

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Microsoft Bing Advertising Revenue Up 21% Again

Microsoft reported its third quarter 2025 earnings and it showed that its search and advertising revenue was up 21%, again. The previous quarter it was up 21% as well, then the quarter before that was up 18%, then 19% but before than it was 12% and 8%.

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Google: Four Identical Links On A Page Is Fine & Common

Google's John Mueller said having "four identical links on a page to another page seems fine & common to me." He said, don't worry if you have that in your navigation, and implied it won't have an impact on your SEO.

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