Google Ads Sitelinks Impact Performance Max Ad Strength

Did you know that your sitelinks in your Performance Max (PMax) campaigns can impact the overall ad strength? Google actually has a help document that lists that and the ad strength widget in Google Ads now lists ad strength.

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Google Search Tests Rainbow Effect To AI Mode & Web Tabs

Google is testing adding a rainbow effect to the AI Mode and Web tabs within the search bar. We've seen this on the AI Mode button on the search box and it seems Google is testing it to highlight some of the tabs.

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Google: Easy To Draw Parallel Between Meta Keywords & LLMS.txt File

Google has been outspoken about not being a fan of the LLMS.txt file. Now, Gary Illyes from Google said it is a lot like the keywords meta tag in the early days and we all know how that went.

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Google Merchant Knowledge Panel Deals Section Update

Google has replaced the promotions section in the merchant local knowledge panel with a deals section. There are still clipable coupons but it is renamed "Deals" instead of it saying "Promotions." There is also a new green percentage icon next to each deal.

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Google Shopping Tests New Sort By Button Filter

Google is testing a sort by button filter at the top right of the Google Shopping interface. This is instead of Google putting the sort by on the left-hand bar, with all the other filters.

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Google To Use Machine Learning To Determine Age For Ads & More

Google emailed advertisers and publishers yesterday that they will begin using machine learning to estimate the age of signed-in users in the United States to "protect young people as they use Google products." This means Google will disable ad personalization and disallow sensitive creative categories from serving for users under 18.

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Google Search Posts On Reddit Section Replacing Discussion and Forums?

Google is testing a new section in the search results titled "Posts on Reddit." This section seems to maybe replacing or be in addition to the Discussions and Forums section, which also shows Reddit threads in a dedicated section.

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Google Ads Tests Grouping Favicons In Expandable Sponsored Results

Google is testing grouping the favicons from the sites from advertisers at the top of the sponsored results, on the right side of the sponsored label. This is part of when Google has the larger sponsored label and groups expandable sponsored ads below.

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Google Hotel Local Pack Tests Website Link On Mobile

A bit over a year ago, we saw Google testing a website link in the hotel local pack on desktop search. Now it seems Google is also testing it on mobile search, unless it was like that then and we didn't see the mobile version.

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Google Local Service Ads Message Leads Now More Expensive?

Google has changed how much it charges for message leads within Google Local Service Ads. Previously, it was 50% of the corresponding phone lead but now, Google said it is "typically priced lower than the corresponding phone lead price, although that's not always the case."

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Google Ads RSAs Adding Click & Conversion Data

Google Ads is adding more detailed data to RSAs, responsive search ads, reporting. Specifically, it now shows click and conversion data per RSA headline. This is instead of it just showing "good" or "bad" labels per headline.

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Google Web Guide Uses Gemini To Organize Your Web Results

Google launched a new Search Labs experiment it is calling Web Guide. It basically organizes the web search results for you by category. Google wrote, "Web Guide is an AI-organized search results page that experiments with how we find, surface and organize results from across the web."

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Is ChatGPT Using Google Search Results?

I am seeing numerous tests now that seem to prove that OpenAI's ChatGPT search feature is using Google Search's index or search results page to serve its own search results.

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Google On Show Webpage SEO

Google's John Mueller gave some advice on how to handle show web pages, for when the event or show or performance is complete. How do you handle those old show URLs. He said it is similar to dealing with products and he gave similar advice a couple times around event web pages.

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Is OpenAI Crawling LLMs.txt Files? Google Says It Won't.

Recently, Google said that no AI system is currently using the LLMS.txt file. But maybe some are starting to? OpenAI may be starting to discover and crawl LLMS.txt files on websites. While Google's Gary Illyes said they won't be doing that.

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Google AdSense Removing Significant Skin Exposure Block Control Category

Google announced it will be removing the block control category named "Significant Skin Exposure" from the block controls. That means if you have apps or websites where you want to ensure ads don't have a lot of skin in the ads showing, you won't be able to do that after July 30, 2025.

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Google Ad Revenue Up 10.4% & Overall Revenue Up 14%

Google reported Q2 2025 earnings today, which showed Google's ad revenue was up again year-over-year, with an increase of 10.4%, and overall revenue is also up 13.8%.

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Google Merchant Center Adds Product Studio Tab For Some

Google is adding the Product Studio tab to the left side bar of Google Merchant Center for some merchants. Beforehand, it was within the Products tab, as a feature in there but now Google is testing moving it in its own tab.

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Google Ads Brand Inclusions & Exclusions In AI Max

Google Ads seems to be moving brand inclusions and exclusions into AI Max for any new search campaign you create. Google has a note that says, "Turn on Al Max in your campaign to use brand inclusions and exclusions."

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Google: It Makes Sense To Noindex LLMs.txt

Google's John Mueller said it may make sense to noindex your LLMs.txt file. This way, the file doesn't get indexed by search engines, and then somehow a user lands on it and is confused.

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