Daily Search Forum Recap: November 10, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

The Google November spam update seems to be significant and making an impact...

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Google Loses Antitrust Shopping Search $2.8B Fine But Wins iOS Tracking UK Case $4B Fine

It was a busy morning for Google in the European region; first losing its EU antitrust case for $2.8 billion for abusing search engine dominance by promoting its own shopping service. Then the UK Supreme Court dismissing the case against Google for allegedly tracking iOS Safari users without their consent for $4 billion.

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Google Ads Editor 1.8 Is Now Available

Google has released version 1.8 of Google Ads Editor. This version has a new overview page, support for additional ad extensions, recommendations for display modes, upgraded match type support, a new sign in process and so much more.

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Google: No Need For Legal Interstitials / Banners Requirements Guidelines

Google has said before that legal interstitials are fine and you don't really have to worry about any penalty or ding for those types of legal banners. But John Mueller of Google said the other day that the search company actually thought of coming up with "proposal for implementing legal interstitials / banners" but decided it was not currently needed.

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Google: You Shouldn't Be Creating Links To Your Site

Google's John Mueller said on Twitter this morning "you shouldn't be creating links to your site in general." So there you have it - do not create links to your site, he added that he recommends you check out the webmaster guidelines.

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