Daily Search Forum Recap: January 20, 2022

Here is a recap of what happened in the search forums today...

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Another Unconfirmed Google Search Ranking Update (January 19th & 20th)

Google has been busy over the last couple of weeks after being taking a bit of a break with the new years. It seems we are seeing again signs of another Google search ranking algorithm update occurring yesterday and today, January 19th and 20th. There is both SEO industry chatter and data from the tracking tools that support this but yes, we do not have a Google confirmation about an update.

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Google Local Service Ads Allows Alternative Background Checks Process

Ben Fisher spotted an update to the Google Local Service ads help documents around the screening and verification process for businesses. Google added a section that says businesses can request that their "own dedicated background check partner" do the verification.

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Danny Goodwin Joins Search Engine Land : Reaction

As you all know, I have been with Search Engine Land and SMX since the company was founded and the company has been through many changes over the past dozen years or so. This week, Search Engine Land hired seasoned search marketing writer and editor Danny Goodwin.

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Google: We're Getting Better At Languages & Location Without Hreflang

Google's John Mueller said on Twitter that "anecdotally, it feels like we're already doing much better with getting languages & location right, even without hreflang or geotargeting settings." This was in response to an excellent question from Glenn Gabe about can Google use MUM AI to figure out page language pairs without hreflang.

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