Bing Tests Underlining Name & Price In Shopping Ads Carousel

Microsoft is testing underlining the product name and product price in the shopping ads carousel at the top of the Bing Search results. I am not sure how much this adds to the interface but maybe it drives a bit more attention and thus clicks?

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Google AI Mode Launches UCP-Powered Checkout

Google is rolling out UCP, Universal Commerce Protocol, powered checkout in AI Mode. This launched as part of the Google Ads news from yesterday, and you can now see it in AI Mode for products from Etsy and Wayfair.

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Google AdSense Adds New Triggers For Vignette Ads

Google AdSense has added additional triggers for vignette ads. There are now a total of six triggers, three old ones and three new ones. These new triggers took effect on February 9, 2026.

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Google Ads New AI Mode Shopping Ad & Veo 3 Is In Asset Studio

Google announced a new ad unit for AI Mode for shopping ads which promotes retailers. Google also launched Veo 3 support in Google Ads Asset Studio. Plus Vidhya Srinivasan, VP/GM of Ads & Commerce at Google, published her annual letter to the industry on the Google blog.

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Google Releases Early Preview Of WebMCP

The Google Chrome team announced its early preview of WebMCP, "a standard way for exposing structured tools, ensuring AI agents can perform actions on your side with increased speed, reliability, and precision," André Cipriani Bandarra from Google wrote.

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Google Clarifies Google's Crawler File Size Limits Doc Again

Earlier this month, we reported that Google updated two of its help documents around Google's crawler file size limits. Well, Google made a clarification to one of those documents the other day after some confusion within the SEO industry.

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Google Business Short Names Being Removed From Business Profiles

Google will stop showing the business short names on Google Business Profiles in Search and Google Maps. The short name will still work, if you have one, but going forward, the link in your Google Business Profile will no longer be displayed to you or searchers.

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Grokipedia Seeing Decline In Google Search Visibility

There are some reports coming out that Grokipedia, the AI-based Wikipedia, is now showing a decline in search visibility in both Google and even ChatGPT. This comes after both an indexing and ranking surge in Google Search.

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OpenAI ChatGPT Ads Go Live With User Ad Controls

OpenAI has officially launched ads in ChatGPT yesterday. The company announced, "Today, we're beginning to test ads in ChatGPT in the U.S. The test will be for logged-in adult users on the Free and Go subscription tiers. Plus, Pro, Business, Enterprise, and Education tiers will not have ads."

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Google AI Mode Tests Citation Icons At Bottom Of Answers

Google appears to be testing showing the citation favicon site icons at the bottom of the answer in AI Mode. This is in addition to where it normally shows those icons, at the top right of the card stack, on the side of the answer response.

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Bing Tests Dynamic Results Count Under Search Box

Microsoft Bing is testing a dynamically loading results count under the search box. So when you enter your search phrase, the results count will dynamically count up from 0 to the number of results found.

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Google AI Overviews Tests Contextual Overlay Link Cards

Over the past week or so, Google has been testing a new format for link cards in the AI Overviews within Google Search. When you place your mouse cursor over a link clip icon, a new overlay will show you the page/site cards that line of text is being sourced from.

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Reddit On Google & ChatGPT AI Responses Citations & Lack Of Links

On the Reddit Q4 2025 Earnings Call (see transcript here), Steve Huffman, the CEO of Reddit, was asked about how he feels about how Google and OpenAI link or use citations to link to Reddit's content. Overall, Steve made it sound like the interfaces are adapting quickly and he is hopeful they will drive traffic to the conversation (within Reddit) in the future.

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Report: ChatGPT & Perplexity Treat Structured Data As Text On A Page

To fuel the debate in the SEO world of the topic of structured data and LLMs and AI engines, we are hearing that once again, AI engines like ChatGPT and Perplexity are not using structured data in any special way.

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February 2026 Google Discover Core Update Rolling Out - Local Impact

Google has released its first core update of 2026, which is focused on just Google Discover. Google named it the February 2026 Discover core update. This one is rolling over the next two weeks or so just English language users in the US and at some point will roll out beyond that to all countries and languages.

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Microsoft Advertising Tests Magazine Answer Card Ad Format

Microsoft Advertising is testing a new ad format within its newish Answer Card format called a magazine layout. These load ads in the card formats you see at the top of some of the Bing search results.

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Google AI Overviews Bug Removes Links & Citations

Google confirmed there is a bug with AI Overviews not showing links for some responses. The bug was spotted by Lily Ray, who posted some examples several hours ago. Rajan Patel, Google's VP, Engineering for Search, replied saying it is a bug and Google is working on fixing it.

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Google Ad Revenue Up 14% - Google's Biggest Revenue & Ad Revenue Yet

Google reported its earnings today, its Q4 2025 earnings report showed ad revenues up by 14% at $82.3 billion and overall revenue was up 17% at $113.8 billion. I specifically like to dig in as best as I can on the ad revenue side to see how Google Ads have performed.

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Googlebot File Limit Is 15MB But 64MB For PDF & 2MB For Other File Types

We have known for a long time that Google can crawl web pages up to the first 15MB but now Google updated some of its help documentation to clarify that it will crawl the first 64MB of a PDF file and the first 2MB of other supported file types.

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Google's First 2026 Winter Olympics Doodle: Curling

Google posted its first Winter Olympics Doodle, special logo, for the 2026 Winter Olympics. The first sport Google covered is curling. The Doodle is an animated GIF of an Olympian pushing the curling stone down the ice.

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Google: Don't Spend Too Much Time On Redirects Analysis For SEO

Google's John Mueller said he would "caution against assuming that you need to do this level of analysis for all URLs on a website in order to achieve optimal SEO" when it comes to reviewing bad redirects or CSP settings. Why, because bad redirects or CSP settings are often simply visible when doing normal browsing, and if you see it, then that is enough.

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February 2026 Google Webmaster Report

Welcome to the Google Webmaster report, where I sum up all the more important Google organic search topics that occurred over the past month - just in case you (or I) missed it. January was an incredibly volatile month regarding unconfirmed Google search ranking movement. I posted about it several times.

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One Click Google Ads Performance Max Ad Previews

Google Ads has this new way to preview your Performance Max campaign ads, with one click. Now you can easily preview your PMax asset group ads from the table by clicking on the images.

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Google Ads Advertiser Verification Page Moving

Google is moving the Google Ads verification page to a new section within the Google Ads console. It is moving to the Admin, then Policy and Account section.

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Google Personal Intelligence Creates AI Frankenstein Recipes

We covered the topic of Google's AI Frankenstein recipes and how bad it is for recipe bloggers and publishers. But when you have Google's Personal Intelligence serve up these Frankenstein chunks of content, it makes it so much worse.

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