Google AI Mode Tests Changing Some Links To Overlay Cards - Reducing Clicks

Google is testing changing out some of the links within AI Mode to show as overlay cards, instead of take you directly to the website it is mentioning. This obviously will result in fewer direct clicks to those websites.

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Google Tests Reply To Reviews With Al

Google is testing encouraging business owners to reply to reviews using AI. There is a new option in the Google Business Profile dashboard that is showing for some businesses that says "Reply to reviews with AI."

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Bing Webmaster Tools AI Performance Reports Add Grounding Queries To Pages

In February, Bing rolled out new AI Performance reports within Bing Webmaster Tools. Bing announced a new feature for this report that connects the Grounding Queries and Pages views within the AI Performance report.

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Local Ads Coming To Apple Maps

Apple is reportedly launching local ads within Apple Maps, as soon as this month. "Apple Inc. is preparing to introduce advertising in its Maps app, part of a broader push to generate more money from services," Bloomberg wrote.

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Google Business Profiles Gains Place Page Attributes

Google seems to have added a new section to the Google Business Profiles section named Place page attributes. Place page attributes allows you to let customers know more about your business by showing attributes on your Business Profile. These may appear publicly on Search, Maps, and other Google services.

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First ChatGPT Ads Share Little Data To Advertisers

The Information wrote "OpenAI's First Advertisers Can't Prove ChatGPT Ads Work." In short, the ChatGPT ad platform from OpenAI shares almost no data with advertisers. It is low tech, there is no ad performance data, and it also has very limited ad targeting features.

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Google Using AI to Create Title Links on SERP

Google confirms it is using AI to create title links on the SERP instead of headlines from news publishers, sometimes.

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Google Adds Google-Agent User Agent

Google has added a new user-agent to the user-triggered fetchers named Google-Agent. Google said the "Google-Agent user agent is rolling out over the next few weeks, and will be used by Google agents hosted on Google infrastructure to navigate the web and perform actions upon user request."

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AI Overviews Showing For Breaking News More Often And Above Top Stories

News publishers will not be happy to learn that AI Overviews seem to be ranking for breaking news more and more. I noticed this several times recently and shared about it on X yesterday...

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Daily Search Forum Recap: March 19, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. A lot of you are emailing me where did the newsletter go. You may not have seen it, but I need several days off...

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Google Expands Personal Intelligence As Jarvis Approaches

Google announced that Personal Intelligence is expanding across AI Mode in Search, the Gemini app, and in Gemini in Chrome to all users in the U.S. When Personal Intelligence first rolled out...

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Google "Developing" Opt-Out of Generative AI Features in Search

A new response from Google to the UK's CMA revels that Google is working on developing an Opt-Out for Generative AI search features.

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Bing Business Profiles With Image Slider

Microsoft Bing now has an image slider in the Bing Business Profiles local panel. So when you find a business listing and that business listing has photos associated with its Business Profile, Bing will let you slide through those images on the search results page.

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Live Sports Data In Google AI Mode

Google's AI Mode is showing entity cards with a live score of ongoing sports events.

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Google Officially Removes "What People Suggest" Health SERP Feature

In March of 2025 Google announced a new SERP feature that would organize and surface health conversations from online discussions. For example, from Reddit, X, Facebook...

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Are Local Packs Losing Their Call Buttons?

A new study points to there being a low rate of call button appearances in Local Packs.

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Google News Support Team Still Advices You Go To Search Liaison For Updates

As you know, Google's Danny Sullivan stepped down from his role as the Search Liaison, and that support channel closed down on August 1, 2025. That isn't stopping Google News support team from advising publishers to follow the Google Search Liaison account for updates.

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PMax Channel Reporting Gets Video Segmentation Option

Hana Kobzova has spotted a new segmentation option within the Performance Max (PMax) Channel Reporting that allows advertisers to view data from ads with video as well as without video...

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Store Tab Appearing in Google Shopping

Google appears to have added a "Stores" button in Google Shopping.

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New Google Business Profile Playbooks With Local Optimization Tips

Google just emailed site owners about new Google Business Profile Playbooks containing recommendations for optimizing local listings. Daniel Hale pinged me on LinkedIn about this the other day after receiving the email...

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Is Google Hitting Self-Promotional Listicles Hard Again?

Is continuing rank volatility again impacting sites focusing on self-serving listicles? Industry chatter seems to indicate so.

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Google Ads Hold Music Driving Some Advertisers Crazy

Have you ever waited on hold for support with Google Ads? Do you enjoy the hold music that Google selected for your wait time? Well, some advertisers say it can drive you crazy.

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Google Tests Instagram Knowledge Panel Design

Google is testing a new knowledge panel design for when you search for an Instagram account of a notable person. Google will display the individual's knowledge panel, promoting the Instagram card higher up in that panel.

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Googleâs AI Mode Checking For Personalized Information

A look at how personalization without opt-in to connect other Google properties, such as Gmail, appears in AI Mode.

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Branded Queries Filter Rolling Out in Search Console

Branded queries filtering is now available for all eligible sites within Search Console.

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