Google Ads Testing New Layouts for Multi-Location GBP Assets?

Spotted in the wild are what appear to be swipeable GBP location assets.

from Search Engine Roundtable https://ift.tt/wj4NMDF

Programming Note: Offline For Last Days Of Passover Wednesday & Thursday

This is a programming note that I am completely offline for the last days of Passover holiday Wednesday and Thursday. I am likely not going to schedule any stories, I apologize (still in recovery mode). So I apologize for the lack of stories here. I hope to come back soon...

from Search Engine Roundtable https://ift.tt/kuiwQM0

GSC Logging Error Yielded Inflated Impressions Since May 2025

Google announced a logging error on Friday, April 3rd in the data anomalies report and explained that error prevented the accurate logging of impressions in GSC since May of 2025. That's right, almost a full year of inaccurate impressions...

from Search Engine Roundtable https://ift.tt/TDHJ7Wh

Grokipedia Continues To Drop in Search Visibility And AI Search Visibility

In February I shared how Grokipedia started dropping heavily in Google after initially surging. It became yet another example of what I call "Mt. AI". That's when sites scaling heavily with AI-generated content initially surge in Google, but then drop heavily as Google's systems...

from Search Engine Roundtable https://ift.tt/YsFEfIw

Google Ask Maps Fully Available In US and India

Earlier this month, Google rolled out the "Ask Maps" feature. Now, Google said it is "available to everyone in the U.S. and India."

from Search Engine Roundtable https://ift.tt/4C9wG5L

Microsoft Advertising Merchant Center Enables Store & Domain Name Updates

You can now update your store's name and / or domain name directly in Merchant Center within Microsoft Advertising.

from Search Engine Roundtable https://ift.tt/MuoWF6y

Google Ads PMax Asset Group Theming

Google Ads is rolling out asset group theming for Performance Max campaigns. This lets you copy an asset group and apply this theme to your text and images using Google AI.

from Search Engine Roundtable https://ift.tt/Jed4rp2

Google May Call, Text or WhatsApp To Confirm Business Details

Google is sending out emails with updates on how Google Business Profiles may verify your business details. Google said it may "reach out using automated messages via call, text, or WhatsApp to the verified phone number on your Business Profile."

from Search Engine Roundtable https://ift.tt/aQWvrOp

Google Chimes In On Teen SEO Wants To Save Family Spain Vacation Rental

Google's John Mueller chimed in on Reddit when a teenager of a family vacation rental business said he was trying to save his family business through SEO after being burned by previous SEOs. In short, it seems the family has a vacation rental in Spain, and business is significantly down due to the loss of Google traffic.

from Search Engine Roundtable https://ift.tt/ZGqKpbJ

Is Google Ditching Blue Background For AI Citations?

New test places AI Overview citations on a white background without throwing any shade behind it.

from Search Engine Roundtable https://ift.tt/OCE0Hh2

Bing Gives Product Ads Some Cushion

Bing spotted testing more listings in the sponsored product section at the top of its results.

from Search Engine Roundtable https://ift.tt/JR83cnp

Google Ads Expanding Loyalty Program

Google Ads and Merchant Center is expanding the Loyalty program features to highlight key perks, expand local and regional visibility, expand internationally and within AI Mode and Gemini.

from Search Engine Roundtable https://ift.tt/u7JZk1h

Google March 2026 Core Update Is Rolling Out - First Core Update Of Year

Google officially announced the rollout of the March 2026 core update early Friday morning at around 5:14 ET. This core update is expected to take up to 2 weeks to roll out. Google said this "is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites."

from Search Engine Roundtable https://ift.tt/NfGagyI

Google Ads PMax Audience Exclusions & New Reporting

Google announced several new steering updates for Google Ads Performance Max including first-party audience exclusions, budget reporting, full audience reporting and network segmentation in placement reporting.

from Search Engine Roundtable https://ift.tt/epcBldX

Bing Testing Rounded Corners On Short Videos

Microsoft Bing is testing using rounded corners on short videos and normal videos within the Bing search results interface. Bing used to show these as squared-off edges.

from Search Engine Roundtable https://ift.tt/n5ZMVOf

Google To Expand Shopping Ads To 15 New European Markets

Google is reportedly expanding Shopping Ads eligibility to 15 additional European markets. This is a two phase roll out over the coming months...

from Search Engine Roundtable https://ift.tt/tdvQlui

Google Ads Retires Several Old Ad Format Requirements

On March 17, 2026, Google retired some of its Google Ads policies on Ad format requirements. These are specific to "old ad formats that are no longer in use are also being retired," Ginny Marvin of Google.

from Search Engine Roundtable https://ift.tt/lr6SmvR

Google AI Mode Tests Changing Some Links To Overlay Cards - Reducing Clicks

Google is testing changing out some of the links within AI Mode to show as overlay cards, instead of take you directly to the website it is mentioning. This obviously will result in fewer direct clicks to those websites.

from Search Engine Roundtable https://ift.tt/wzCgxd4

Google Tests Reply To Reviews With Al

Google is testing encouraging business owners to reply to reviews using AI. There is a new option in the Google Business Profile dashboard that is showing for some businesses that says "Reply to reviews with AI."

from Search Engine Roundtable https://ift.tt/C8odUje

Bing Webmaster Tools AI Performance Reports Add Grounding Queries To Pages

In February, Bing rolled out new AI Performance reports within Bing Webmaster Tools. Bing announced a new feature for this report that connects the Grounding Queries and Pages views within the AI Performance report.

from Search Engine Roundtable https://ift.tt/wL0sxSC

Local Ads Coming To Apple Maps

Apple is reportedly launching local ads within Apple Maps, as soon as this month. "Apple Inc. is preparing to introduce advertising in its Maps app, part of a broader push to generate more money from services," Bloomberg wrote.

from Search Engine Roundtable https://ift.tt/EUeIpN9

Google Business Profiles Gains Place Page Attributes

Google seems to have added a new section to the Google Business Profiles section named Place page attributes. Place page attributes allows you to let customers know more about your business by showing attributes on your Business Profile. These may appear publicly on Search, Maps, and other Google services.

from Search Engine Roundtable https://ift.tt/JnkzoU1

First ChatGPT Ads Share Little Data To Advertisers

The Information wrote "OpenAI's First Advertisers Can't Prove ChatGPT Ads Work." In short, the ChatGPT ad platform from OpenAI shares almost no data with advertisers. It is low tech, there is no ad performance data, and it also has very limited ad targeting features.

from Search Engine Roundtable https://ift.tt/wLg9FNS

Google Using AI to Create Title Links on SERP

Google confirms it is using AI to create title links on the SERP instead of headlines from news publishers, sometimes.

from Search Engine Roundtable https://ift.tt/L46iXtG

Google Adds Google-Agent User Agent

Google has added a new user-agent to the user-triggered fetchers named Google-Agent. Google said the "Google-Agent user agent is rolling out over the next few weeks, and will be used by Google agents hosted on Google infrastructure to navigate the web and perform actions upon user request."

from Search Engine Roundtable https://ift.tt/lUYqJxn