New Google Business Profile Playbooks With Local Optimization Tips

Google just emailed site owners about new Google Business Profile Playbooks containing recommendations for optimizing local listings. Daniel Hale pinged me on LinkedIn about this the other day after receiving the email...

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Is Google Hitting Self-Promotional Listicles Hard Again?

Is continuing rank volatility again impacting sites focusing on self-serving listicles? Industry chatter seems to indicate so.

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Google Ads Hold Music Driving Some Advertisers Crazy

Have you ever waited on hold for support with Google Ads? Do you enjoy the hold music that Google selected for your wait time? Well, some advertisers say it can drive you crazy.

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Google Tests Instagram Knowledge Panel Design

Google is testing a new knowledge panel design for when you search for an Instagram account of a notable person. Google will display the individual's knowledge panel, promoting the Instagram card higher up in that panel.

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Googleâs AI Mode Checking For Personalized Information

A look at how personalization without opt-in to connect other Google properties, such as Gmail, appears in AI Mode.

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Branded Queries Filter Rolling Out in Search Console

Branded queries filtering is now available for all eligible sites within Search Console.

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Google Launches Merchant Center For Agencies

A new agency-dedicated experience Merchant Center experience from Google should streamline management

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Google Search Your Related Activity Adds Chart

Google has offered this feature that shows you your past searches, including being able to see your related activity searches from the Google Search results. Now, it seems, Google added a chart to show that search activity over time.

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Survey Says: PPC is Harder Than It Was 2 Years Ago

A new survey from the aptly named PPCsurvey.com shows that the majority of PPC practitioners believe that PPC is getting MORE difficult.

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Google Search Console Crawl Stats Date Toggle/Selector Buggy

Google seems to have a bug with the Crawl Stats report in Google Search Console. The date selector appears to be acting a bit weird, where it doesn't let you select the before or after date.

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Google Ads Sends Notices For European Union Political Ads

Google has sent notices to some advertisers asking them to confirm whether their campaigns contain European Union political content. The deadline to confirm is by March 31, 2026.

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Bing With Asian Owned Labels On Microsoft Ads

A few years ago, Microsoft Advertising the support of Asian owned labels and attributes on its search ads within Bing. Google has a similar attribute, by the way. Honestly, I've never seen the label on Bing, until now.

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Google Ads Customer Match Data Uploads Changes Coming April 1

Google sent out emails to some advertisers about changes coming to the Customer Match uploads in the Google Ads APl. After April 1, 2026, those data uploads are no longer going to work in the Google Ads API and must be done in the Data Manager API instead.

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Google Adds Build to Order Attribute For Vehicle Listings

Google has added a new attribute to the Google Merchant Center availability options within vehicle listings. The new one is named "Build to order" and only works for Google Vehicle ads.

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Google Tests Bold Site Names In Search Results

Google is testing bolding the site names in the search results. We've seen Google bold many other elements of the search result snippet, but I don't think I've covered Google testing bolding the site name portion of the search snippet.

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Google Confirms Discover Feed Shows More Social Posts

Google has reportedly confirmed that the Google Discover feed has recently increased how often it shows social media posts in the feed. We covered this in January, and while we know Google does show social media in the Discover feed, it seems Google is more likely to show these social media posts more often now.

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Google Knowledge Panels With Colored Table Elements Sections Rolling Out

Google seems to be rolling out colorful sections in the knowledge panels. Sometimes you will see gray, sometimes blue, sometimes orange and sometimes green and maybe more. We saw this on mobile over a decade ago, so this does seem new, especially on desktop.

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Google Help Document On Universal Commerce Protocol (UCP) Checkout

Google has published a new help document titled About the Universal Commerce Protocol (UCP) and UCP-powered checkout feature on Google. This was published in the Google Merchant Center help documentation section.

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Google Search Ranking Volatility Heated Into March

Google Search rankings remain heated into March - I mean, I can post about this every day but now I am at the point of just doing it weekly. We thought things might be cooling a bit, but the volatility really has not cooled much at all.

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Google Ads Label: Sponsored Options In The Area

Google Ads has often used dynamic labels for some of the ad groupings. I mean, we've seen tons of variations of these and I am not sure if they mean anything specific. But here is one that caught my eye, this is titled "Sponsored options in the area."

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Google Ads Text Guidelines Rolling Out To All In AI Max

Google Ads is rolling out text guidelines for all advertisers globally in AI Max. We thought the rollout started more broadly last October, after it was announced last September, but now it is really fully rolling out.

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Google Tests Web Mentions In Retailer Store Pages

Google is testing adding "web mentions" to the retailer store page under the reviews section. I cannot replicate this yet, but web mentions shows what people are saying about the retailer on sites like Reddit and other social platforms, whereas reviews are reviews left on Google.

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Bing Tests 2x2 Video Grid Layout

Microsoft Bing Search is testing a new layout for videos within the search results. Instead of a list view, Bing is testing a two-by-two grid layout.

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February 2026 Google Discover Core Update Is Done Rolling Out After 3 Weeks

Google's February 2026 Google Discover Core Update has officially completed rolling out after just over 3 weeks. This update started on February 5, 2026, and was completed on February 27, 2026.

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Google Post Reoccurring Scheduling Coming

Recently, Google rolled out the ability to schedule Google Posts. Supposedly, soon, Google will also roll out recurring scheduling for posts. So you can set a Google Post to repeat and post over and over again on a schedule.

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