Google Local Service Ads Booking Links Now Charges Like Calls Automatically

Google has sent out an email to its Google Local Service Ads advertisers, notifying them that they are now letting searchers use a booking link to schedule an appointment or service, when the booking link is detected on the Google Business Profile of that business.

from Search Engine Roundtable https://ift.tt/0rgmIoj

Bing Tests Underlined & Bold Sponsored Results

A few weeks ago, we saw Microsoft testing green colored sponsored URLs for the Bing search results. Now I am seeing reports of both underlined and bolded URLs and titles of the sponsored results, where the organic/free listings are not underlined or bolded.

from Search Engine Roundtable https://ift.tt/HVo5LpO

Google: There Is A Lot More Work To Do To Make Crawling More Efficient

Last April 2024, Gary Illyes from Google said he was on a mission to make web crawling more efficient, he wanted to "figure out how to crawl even less, and have fewer bytes on wire." Gary updated us saying "there's lots more in works" for this but implies some improvements have already been made.

from Search Engine Roundtable https://ift.tt/fTQ0cYW

Bing Tests New Links UI For Copilot AI Answers

Microsoft is testing another user interface and experience for the links they show within its AI Answers, the Copilot responses. These links show with a hyperlink icon and the domain name spelled out, and then when you mouse over it, it has a carousel you can flip through for more links.

from Search Engine Roundtable https://ift.tt/V7kpyiH