Google Ads Tests Serving Search Ads With Restrictive Match Types In AI Mode

Google has confirmed it has recently begun running a "small experiment" where it is serving regular pure Search campaigns with restrictive match types in AI Mode. Ginny Marvin, Google's Ads Liaison, told me, "This is a small experiment that recently kicked off."

from Search Engine Roundtable https://ift.tt/1FB7foA

ChatGPT Ads Manager Plugin, Audience Updates, Product Feeds & More

We got a number of updates coming from OpenAI about ChatGPT Ads and the ChatGPT Ads Manager, we also suspect that the shopping results coming from ChatGPT only come from those who submit product feeds. The other updates include a plugin for integration with ChatGPT and/or Codex, custom audience improvements, conversion matching updates, ad unit formats, budget pacing, more conversion optimization options and expansion of the platform.

from Search Engine Roundtable https://ift.tt/ZoFRwDY