Google Won't Enforce Its Site Reputation Policy Manual Actions In Europe

Google announced it will not enforce manual actions under the site reputation abuse policy in the European Economic Area (EEA) due to a mandate set by the European Commission, effective August 30, 2026. Google said searchers in the EEA will not benefit from Google's spam prevention for sites labeled for site reputation abuse.

from Search Engine Roundtable https://ift.tt/AurmG26

IRS Website Drops Heavily In Google Search

Over the past few days, the IRS website (and other government sites) has tanked within Google's search results. My gut feeling is that the federal government implemented some bot-blocking that was too aggressive and blocked Google, among others, resulting in Google not fully showing the IRS website. I believe the IRS implemented some fixes, and the website is slowly coming back in Google Search.

from Search Engine Roundtable https://ift.tt/h7AxnIU

Google Ads New Troubleshoot Performance Fluctuations & Changes

Google Ads has released several new "Troubleshoot performance fluctuations and changes" across Google Ads, Performance Max, Search campaigns, Display, video, shopping, app, and more. At least I think these documents are new based on my tools, but the Wayback Machine has been offline, so I cannot double verify.

from Search Engine Roundtable https://ift.tt/25ebA7m