Daily Search Forum Recap: August 30, 2021

Here is a recap of what happened in the search forums today...

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Vlog #135: Paul VanHevel and Lily Ray: An SEO Smorgasbord

In part one we mostly spoke about core updates and in part two we go into a quicker paced conversation on a boat load of SEO topics...

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Semrush: Google Dropped HTML Title Tags Usage By 77% & Replaced Those With H1s 75% Of The Time

Mordy Oberstein, Head of Communications at Semrush, shared some really early data on the Google title change we've all been obsessed with. In short, the number of Google search results showing with the HTML title tag on the SERP dropped 77% on average and when that happened, roughly 75% are utilizing the H1 instead of the HTML title tag.

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Google: Lighthouse Scores Do Not Affect Google Search

Google's John Mueller, with a tad of annoyance, posted on Twitter that "lighthouse scores do not affect Google Search." He then shares a tweet about people cloaking and cheating their lighthouse scores as a scam to trick Google.

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SEOs Want Opt Out For Google Title Change But How

This title change has been causing a lot of stir in the SEO community. Personally, I think it will eventually blow over, like so many other things. But ultimately most SEOs by far want an opt out feature to force Google to use your HTML title tag over something else it finds on your page or pointing to your page.

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