Daily Search Forum Recap: April 26, 2024

Here is a recap of what happened in the search forums today...

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Google Breaks Out Googlebot IP Ranges For User-Triggered Fetchers

Google is now sharing the Googlebot IP ranges for the User-triggered fetchers. User-triggered fetchers are from Google tools and product functions where the end user triggers a fetch.

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Google Ad Revenue Up 13% & Bing Ads Revenue Up 12%

Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into the ad revenue side, and it looks like Google Ad revenue was up 13% from last year and Microsoft Advertising revenue was up 12% from last year.

from Search Engine Roundtable https://ift.tt/1CnxNcY

Google Ads Diagnostic Tool Low Keyword Quality Warning

Google Ads is showing yet another new and fun notice to some advertisers. This one shows an impression issue for "Low keyword quality." As a reminder, as for diagnostic insights, quality score is not used in the auction.

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