Daily Search Forum Recap: March 8, 2022

Here is a recap of what happened in the search forums today...



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Google Ads Testing Lighter Parts URLs

This is a weird one, Google is testing using a lighter font color for parts of the URLs displayed in the search ads in the search results. So the main domain is a solid dark font, but the parts around it is a lighter gray font.


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Connect Your Google Business Profiles To Woo Promo

Google is sending out a notice via Google Business Profiles that you can connect your business profile on Google Maps to Woo. Ben Fisher spotted this the other day and shared a screenshot of this notification on Twitter.


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Google Search Adds Jewish Shabbat Times Again

Back in 2011 Google first launched prayer time rich results but then a year later Google sunset those results. Then in 2018, Google relaunched native prayer times for Islamic prayer times. Now, in 2022, Google has launched partial prayer times for Judaism - to tell Jews when Shabbat (Shabbos) starts, ends and what the weekly Torah portion is.


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New Microsoft Advertising Professional Service Ads For Bing Search

Microsoft Advertising announced yet another set of vertical ad formats for Bing Search - professional service ads for insurance services, real estate services and tax services. "Professional Service Ads aim to do just that for anyone that's looking to get connected with a certain agent, advisor, consultant, or any sort of professional," Microsoft wrote.


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