Daily Search Forum Recap: December 17, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google's search results are fluctuating like mad still...

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Search News Buzz Video Recap: Google Indexing Issues, Pre-Christmas Ranking Volatility & Local Update, Full Width Interfaces, Log4j & More

This week we had some fun bugs with both Google Search having some massive indexing issues and Google Ads going offline for a couple of hours. Google has confirmed that they ran a November 2021 local search ranking update between November 30 and December 8th...

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Google: The Number Of Links Is Not A Useful Metric

Google's John Mueller said on Twitter that the number of links, for SEO purposes, is not a useful metric. He also said by the time you calculate all your links, that number has probably already changed - so it is not a good use of your time.

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Google Search Ranking Algorithm Tremors Continue & It's Big

Are you dizzy yet? The Google search results are still super volatile and we are seeing high levels of chatter spike back up over the past 24 to 48 hours and the tracking tools are also running incredibly hot. There is just so much going on right now in Google Search for an SEO that taking off for Christmas might not be an option for many.

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