Google Combines Custom Affinity and Custom Intent Into Custom Audiences via @SusanEDub

Custom Audiences will replace two previous audience definitions, and are available for display, YouTube, Discovery, and Gmail campaigns.

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Google’s John Mueller: Keywords in Domain Name Aren’t Needed via @MattGSouthern

Google’s John Mueller advises SEOs and site owners there’s no ranking benefit associated with having keywords in a domain name.

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Daily Search Forum Recap: September 15, 2020

Here is a recap of what happened in the search forums today...



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How to Add Keywords in Your Copy While Making Google Love You via @tonynwright

Discover some best practices for adding keywords in your web copy that makes sense to users and works for search engines.

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11 Tips to Increase Sales on Instagram via @brentcsutoras

Brands and businesses can make big money selling on Instagram. Here are 11 tactics that can help boost your sales using Instagram.

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How to Work with an ‘SEO Guru’ Who Isn’t a Team Player via @rollerblader

Are you a manager working with an "SEO guru" who doesn't get along with others? Here are some tips to help you take control.

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How to Find Internal Linking Opportunities via @brentcsutoras

Learn how to identify internal link optimization opportunities that can elevate your organic presence to the next level.

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Google Tests Knowledge Panel In The Middle Of The Search Results

Looks like Google may be testing (I think again) the knowledge panel box in the middle of the search results. Saijo George posted a video screencast of this in action, but here is a screen shot:


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Google Ads Created A New Ad Destination Report

Google Ads has launched a new report named the ad destination report. Google said this new report will help you understand "how your customers convert" on your web site.


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Google To Drop Crawl Anomaly Data For Something More Useful

Google's John Mueller said in a webmaster hangout at the 10:02 mark that Google Search Console will be dropping the crawl anomaly data from the reports. Google said it will be doing something better with it, "reclassifying it as something more useful," John Mueller said.


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