Here is a recap of what happened in the search forums today...
from Search Engine Roundtable https://ift.tt/Wb5Xhjl
Daily Search Forum Recap: October 30, 2023
Google Again Says Schema Does Not Make Your Site Rank Better
Google once again said that adding schema or structured data markup to your pages will not result in those pages ranking better in Google Search. Danny Sullivan, the Google Search Liaison, said this on X, "using schema doesn't give you a ranking boost," adding, "Schema doesn't make you rank better." He even said that "Schema has nothing to do with rankings."
from Search Engine Roundtable https://ift.tt/suKQda5
from Search Engine Roundtable https://ift.tt/suKQda5
Google Helpful Content System Uses Machine Learning To Understand If Content Is Helpful
This is just a reminder that Google uses machine learning to understand if content is helpful or not within the Google helpful content system. This is not new, we've known this for over a year, but it seems many of us keep forgetting.
from Search Engine Roundtable https://ift.tt/LHPK5Es
from Search Engine Roundtable https://ift.tt/LHPK5Es
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