Google Link Spam Update Still Rolling Out Over 3 Weeks Later

Google announced on July 26, 2021, three-weeks and two days ago, that it started to roll the link spam update and that update would take about two-weeks to roll out. Well, like I said, it is three-weeks and two days and it is still not done rolling out.

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Google Ads "Paid For By Label" On Political Ads

Google is now placing a label (I think it is new) named "paid for by" on some political ads. This label lets searchers click on it to learn more who is sponsoring the ad and even lets you dive into more details on the advertiser and their spend.

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Google: Cover All Your Bases With Searcher Intent & Your Content

Lily Ray shared an interesting chart from Ahrefs, the SEO toolset, showing how for a single keyword phrase, there were multiple intents from searchers spike over a different time period. In which, John Mueller of Google responded that it makes sense to create content that covers "both possible intents."

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Google Local Result With Reviews From The Web & Independent Sites

Google seems to be testing a new way of showing reviews in the local listing for some businesses. Brandon Schmidt spotted Google showing not just the number of reviews with the review summary in stars, but where Google labels if the reviews are "from the web" or from "independent sites."

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Google: We Will Retry Old Redirect URLs For Years

Google's John Mueller once again confirmed that Google will continue to retry old, redirected URLs for years and years even if the redirect remains in place for a long time. John said on Twitter "I suspect we'll keep retrying these for years, on and off."

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