Google: Cover All Your Bases With Searcher Intent & Your Content

Lily Ray shared an interesting chart from Ahrefs, the SEO toolset, showing how for a single keyword phrase, there were multiple intents from searchers spike over a different time period. In which, John Mueller of Google responded that it makes sense to create content that covers "both possible intents."

from Search Engine Roundtable https://ift.tt/3xWZGGj