Microsoft: AI Summarizes Results, Reducing Clicks & Website Visits

James Murray, Global Product Storytelling Lead, Generative AI at Microsoft, gave a webinar named How to successfully navigate the human, LLM, and agentic web last week. He had a slide come up at about the 9 minute and 30 second mark that reads...

from Search Engine Roundtable https://ift.tt/A9e2wNK

Google AdSense New Full IP Address Sharing

Google announced a new feature in Google AdSense to share the full IP address in bid requests. Google said that full IP addresses are indicated by many buyers to be an important signal, so there is a new setting to allow you to share the full IP address with those buyers.

from Search Engine Roundtable https://ift.tt/7nAJxsq