Is It Time to Switch to a New SEO Tool? via @seomonitor

Not getting the data you need from your SEO tool? It's time to start prospecting for a new SEO software in your agency's tool stack.

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Daily Search Forum Recap: March 29, 2021

Here is a recap of what happened in the search forums today...



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Has COVID-19 Made Marketers More Creative? via @RebekahDunne

A recent survey of over 200 senior European marketers highlights the reasons behind a spike in creativity within in-house teams.

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The Complete List of Google Penalties and How to Recover via @ChuckPrice518

Did you receive a manual action report in Google Search Console? Don't panic! Read on to learn more about Google penalties and how to recover.

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9 Creative Ways to Optimize Facebook Ads Cost and ROAS via @hoffman8

Facebook Ads can be finicky. Here are 8 ways you can optimize your campaigns to drive a better return on ad spend (ROAS).

The post 9 Creative Ways to Optimize Facebook Ads Cost and ROAS via @hoffman8 appeared first on Search Engine Journal.



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Vlog #113: Dan Toplitt On The Evolving Role Of SEOs & SEO Hiring Trends

In part one with Dan Toplitt we spoke about how enterprise SEOs look at the larger picture of things but in part two, which is what this video is about, we spoke about the role of SEOs and how that changes over time and then what trends he sees in hiring SEOs.


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Google My Business Sent Out User Survey

The Google My Business team is looking for ways to improve and sent out an survey to a bunch of businesses asking them for feedback. Andy Simpson shared some screenshots of the survey on Twitter.


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Google Won't Test FLoC In Europe - Not Yet At Least

Marshall Vale from Google said on Twitter that Google will first begin testing FLoC, the company's cookie alternative, in the US and select countries. It will not be testing FLoC in European countries to start likely because of GDPR concerns.


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Microsoft Advertising Automated & Auto-Applied Ad Suggestions

I am surprised I am not seeing more concern with the latest Microsoft Advertising notice that it will automate its ad suggestions and if you do not specifically tell Microsoft within 14 days that you dislike that suggestion, the company will auto-apply it to go in your ad campaign.


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