Add Links to LinkedIn Stories With New Swipe-Up Feature via @MattGSouthern

LinkedIn Stories are gaining the ability to link out to other websites via the familiar swipe-up feature.

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Daily Search Forum Recap: January 14, 2021

Here is a recap of what happened in the search forums today...

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LinkedIn: Top 15 In-Demand Jobs in 2021 via @MattGSouthern

LinkedIn data revels the top 15 in-demand jobs in 2021 and the most important skills needed for each position.

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How to Optimize Category Pages for Ecommerce with Informational Copy via @_kevinrowe

Category pages make the online shopping experience easier for users. Here's what you need to know and how to optimize your informational copy for them.

The post How to Optimize Category Pages for Ecommerce with Informational Copy via @_kevinrowe appeared first on Search Engine Journal.

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No-Click Searches Require a New Way to Measure SEO Results via @gregjarboe

SEO is constantly evolving and adjusting to the times, finding new and better ways to measure SEO results. Read about some new methods here.

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4 Must-Try Retail PPC Strategies for 2021 via @GrpTwentySeven

If you’re a retail advertiser who hasn’t been experimenting much – or if you’re stuck with keyword-only targeting – now’s the time to branch out.

The post 4 Must-Try Retail PPC Strategies for 2021 via @GrpTwentySeven appeared first on Search Engine Journal.

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Google's Thoughts On Selling Domains Based On SEO Value

A while back, John Mueller and Gary Illyes from Google reacted to a tweet around selling domain names based on their "SEO footprint." Meaning, it has a lot of perceived SEO value (links and authority) based on third-party tools. And the domain name broker is pitching that as a reason to buy the domain name.

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Google Search Console Notification For Google Will Start Crawling Over HTTP/2

Last night Google began sending notifications via Google Search Console about HTTP/2 crawling. If Google has started to crawl your site over HTTP/2, Google will send you this notification. Just a heads up, this process began in a limited way in September and November of 2020.

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Google Counts Links On Noindexed Pages? It Depends.

We previously covered John Mueller of Google say that "links are between indexed URLs, so if one side is gone, the link is ignored." So if page A links to page B and one of those pages are noindexed, then it sounds like Google won't count the link. But it might not be the case, Google's John Mueller now says it depends.

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Google Tests New Design For Sitelinks On Mobile

Google has tested countless designs and layouts for the sitelinks you see in both the desktop and mobile search results. But I honestly have not seen a test in a while around sitelinks in a while, that is until now. Here is a screen shot from Ric Rodriguez showing sitelinks with descriptions under them.

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