Daily Search Forum Recap: September 16, 2020

Here is a recap of what happened in the search forums today...

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Google Adds Support for Regional Video Structured Data via @martinibuster

Google introduces support for the regionsAllowed structured data property for video. Gives International SEOs and publishers more control over rich results.

The post Google Adds Support for Regional Video Structured Data via @martinibuster appeared first on Search Engine Journal.

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How Machine Learning Is Changing SEO & How to Adapt via @wburton27

Artificial intelligence is changing SEO. Here's what you'll need to do to optimize for machine learning and terminate the competition.

The post How Machine Learning Is Changing SEO & How to Adapt via @wburton27 appeared first on Search Engine Journal.

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How to Calculate Your ROAS & Ways to Use It via @coreydmorris

Return on ad spend (or ROAS) is an important – yet often overlooked – quality metric in PPC. Here are seven ways to use it.

The post How to Calculate Your ROAS & Ways to Use It via @coreydmorris appeared first on Search Engine Journal.

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15 Awesome Examples of Social Media Marketing via @anna_bredava

The best social media campaigns have one thing in common – they engage people. Here are 15 outstanding examples of campaigns that did just that.

The post 15 Awesome Examples of Social Media Marketing via @anna_bredava appeared first on Search Engine Journal.

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Google Discover Traffic Drop On August 10th

Since August 10th or so, there has been a number of publishers complaining that the traffic Google sends them via Google Discover has dropped off the cliff. The complaints have not subsided yet and some feel it has to do with the Google Search glitch on August 10th. Google did say they are investigating it but we have not hear back from them on the topic.

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Google Mostly Treats Affiliate Links As Nofollowed Links

Most of you know by now that Google generally treats affiliate links as nofollowed links. That means that most affiliate links do not pass any link signals. This isn't news really, I mean, Google has been doing this since the super early days of its link spam prevention methods.

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Google: Speed Is Complex To Measure But Focus On Core Web Vitals

Google's John Mueller said on Twitter that "speed is complex & sometimes confusing" and there are so many tools and metrics out there that you can look at. He said that Google "focused on the Core Web Vitals, which have 3 main metrics." So maybe you should too?

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Google Search Algorithm Update On September 15th? Limited Chatter But Tools Spiking.

Over the past 24-hours or so, most, if not all, of the Google rank checking tools are showing spikes in fluctuations in the Google search rankings. The weird part, the chatter in the SEO community and individual people complaining about ranking changes has really not spiked with the tools.

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