Expert Tips for Improved Performance in a Google Core Web Vitals World via @sejournal, @cloudinary

Industry experts explain why media optimization is crucial for meeting Google's Core Web Vitals, which will soon impact page rankings.

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What to Do About Old Low Quality Content via @sejournal, @martinibuster

Google's John Mueller answers the question about what to do about old content that is of a very low quality

The post What to Do About Old Low Quality Content appeared first on Search Engine Journal.



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Daily Search Forum Recap: June 30, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google has finally started to use MUM in search...



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How Redirecting URLs Can Impact SEO via @sejournal, @MattGSouthern

Google has published an updated document which goes over six different types of URL redirects and their effects on search results.

The post How Redirecting URLs Can Impact SEO appeared first on Search Engine Journal.



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Google On How Long SEO Takes via @sejournal, @MattGSouthern

Google’s John Mueller answers the question: “how long does SEO take for new pages?” in the latest episode of Ask Googlebot on YouTube.

The post Google On How Long SEO Takes appeared first on Search Engine Journal.



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How to Protect a WordPress Site from Hackers via @sejournal, @martinibuster

For many WordPress sites, simply taking small steps to secure a website is enough to keep the sites from getting hacked. Read about it here.

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Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise via @sejournal, @justinlugbill

Avoid 10 data storytelling mistakes and try these tips instead to better communicate digital marketing performance — good and bad.

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Account-Based Marketing 101: Avoid These First Campaign Mistakes via @sejournal, @drumming

Starting an account-based marketing (ABM) program for your company? Learn how to avoid common mistakes and succeed in your first campaign.

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How Google Used MUM In Search For The First Time

Google announced yesterday one of, if not, the first, use case for MUM - Multitask Unified Model - in search. Google did tell us they will let us know when it is being used and here it is. They used it "to identify over 800 variations of vaccine names in more than 50 languages in a matter of seconds."


from Search Engine Roundtable https://ift.tt/3AfTI5C

Google Ads Is Deprecating Broad Match Modifier (BMM) Keywords In Late July

Google announced that by the end of July 2021 it will be deprecating the broad match modifier (BMM) keywords. That means you will no longer be able to create new BMM keywords with the +keyword notation.


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A Complete Guide to the Google Panda Update: 2011-21 via @sejournal, @MrDannyGoodwin

Learn everything you need to know about Google Panda. Check out why it was launched, what we know about the algorithm and a complete timeline.

The post A Complete Guide to the Google Panda Update: 2011-21 appeared first on Search Engine Journal.



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Google Redirects Help Page Expanded To Show Impact On Google Search

Google has vastly expanded its help document on how various redirects impact your site's performance in Google Search. The document even mentions "Crypto redirects" which to me seems like a new term but just means a way to communicate in normal language that a page was moved.


from Search Engine Roundtable https://ift.tt/3qEKxYi