Daily Search Forum Recap: May 3, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google seems to now be offering SEO certification...

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Bing SEO: Subscription-Based & Paywall Content

Fabrice Canel posted an SEO best practices post for sites that use subscription-based and paywall content. While Google has something called flexible sampling, previously a first click free program - Microsoft Bing does not.

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Google Ads Rolls Out Updated Create Ad User Interface

Google Ads has rolled out the new create ad interface to all advertisers, the search company confirmed. This is a very subtle change in terms of the interface, there are no real new features - but the look is slightly different.

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Google Search Tests Continuous / Infinite Scroll On Desktop Results Again

Google is testing infinite or continuous scroll on the desktop search results again. As a reminder, Google launched continuous scroll for mobile search last October. Google has also tested infinite scroll on desktop search for many many many years.

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Microsoft Advertising Revamps Certification Program & Learning Lab

Microsoft has relaunched a revised Microsoft Advertising certification program and learning lab, the company announced. Microsoft said this was done based on the feedback from the industry, they "have updated our offerings to make them both more valuable and easier to use."

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