Google’s John Mueller: No Black Hat SEO on Adult Websites via @MattGSouthern

Google’s John Mueller suggests not using black hat techniques, even on websites with 18+ content. This debunks any idea that adult content gets a pass.

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Google Reveals Top Searches of 2020 via @MattGSouthern

Google’s annual list of top trending search terms shows what the world turned to Google for during one of the most historic years on record.

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Facebook Sued by FTC for Anticompetitive Conduct via @MattGSouthern

Facebook is being sued by the Federal Trade Commission (FTC) for allegedly maintaining its position as market leader with years of anticompetitive conduct.

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Daily Search Forum Recap: December 9, 2020

Here is a recap of what happened in the search forums today...



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How to Optimize XML Sitemaps: 13 SEO Best Practices via @ab80

A sitemap is an important part of optimizing any website. Here are 13 tips to create and optimize your sitemap for search engines and visitors.

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Top 20 Most Popular SEO Experts: A Social Listening Analysis via @anna_bredava

The SEO community is full of experts and pros. Find out who the most talked about pros are, the conversations about them, and more.

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Search Engine Journal Is Hiring Its First-Ever Director of Marketing via @itsduhnise

Want to be Search Engine Journal's first-ever Director of Marketing? Read more about the position, what we're looking for, and how to apply.

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How to Restructure Google Ad Accounts Without Wiping out All Your Data via @navahf

Historical data is lost when moving keywords, ads, or ad groups. Learn how to mitigate the risks and prevent poor performance outcomes.

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Google: We Give Guidance & Provide Transparency On Core Updates

Google's Danny Sullivan said that Google does and did provide "transparency and guidance" around its core updates. He said on Twitter "my response is that we're giving a lot of things to consider. That page doesn't guarantee doing all these things somehow equates to improve ranking."


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Google's John Mueller Gives SEO Clues To Site Owner

Chris Dicker, the Managing Director at Trusted Reviews, has been asking for advice on "traffic loss after traffic loss" for the site Trustedreviews.com. Google's John Mueller dropped some hints after "briefly" looking at the site and thread.


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Google Search "Learn More About" Within People Also Ask

Google seems to be testing or rolling out a new feature in the people also ask section named "learn more about." It shows a box that basically teaches you more about the topic you searched for.


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