Daily Search Forum Recap: July 23, 2021

Here is a recap of what happened in the search forums today...

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Search News Buzz Video Recap: Google Shows Ranking Factors, Core Updates Impact PAAs, Redirected Signals Can Last Forever & AMP Icons Are Gone

Google is rolling out a feature to show in the about this result overlay why the company ranked that page for that query...

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Google Removed A Soft 404 Classifier To Fix Some Deindexing Bugs

Google's John Mueller said this morning that the Google Search team has removed a classifier it was using to determine soft 404s. As a reminder, a ton of sites were complaining about pages being deindexed and noticed a spike in soft 404s reported by Google Search Console.

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Google Shows Which Ranking Factors Resulted In A Page Ranking

Google is rolling out a new feature for the about this result overlay that actually tells searchers (and SEOs) why Google is ranking that page for that given query. Yes, Google is telling you which high level ranking factors are the reason this page is ranking.

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Some File Extensions Can Confuse Google Search

Technically, when it comes to using file extensions in your URLs, it doesn't really make a difference which one you use for ranking purposes. .PHP, .HTML, .ASP, etc - it doesn't matter. But if you use image based file extensions for web page based file extensions, that might end up confusing Google Search for a period of time.

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