Microsoft published its new Microsoft Advertising features that it released over the past month. This goes across Performance Max tools, reporting, new values, targeting, and more.
from Search Engine Roundtable https://ift.tt/4LiCNJZ
Google AI Overviews With Detailed Comparison Mode
Google AI Overviews are now able to show super detailed comparison within Google Search. If you search for two very specific models, Google may give you a ton of details directly in the AI Overview.
from Search Engine Roundtable https://ift.tt/KXDyo1P
from Search Engine Roundtable https://ift.tt/KXDyo1P
Alphabet Google Ad Revenue Up 10% Again, Hitting $72.5 Billion
Google / Alphabet reported its Q4 2024 earnings last night, where its ad revenue hit $72.46 billion, up 10.6% from last year's quarter of $65.52 billion. Google's revenue was up 12% with $96.47 billion and its profit was up 30.7% to $30.9B. Search revenue specifically was up 12.5% to $54 billion.
from Search Engine Roundtable https://ift.tt/bESBXta
from Search Engine Roundtable https://ift.tt/bESBXta
Report: Google AI Overviews Are Killing Click Through Rates
The folks at Seer put together a study looking at how the click-through rates of the Google organic and paid search results are impacted by having AI Overviews on the page. And the short answer is, AI Overviews seem to be hurting the click-through rates in a big way.
from Search Engine Roundtable https://ift.tt/TKPBOyS
from Search Engine Roundtable https://ift.tt/TKPBOyS
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