Google Ads Brand Inclusions & Exclusions In AI Max

Google Ads seems to be moving brand inclusions and exclusions into AI Max for any new search campaign you create. Google has a note that says, "Turn on Al Max in your campaign to use brand inclusions and exclusions."

from Search Engine Roundtable https://ift.tt/GOPtewW

Google: It Makes Sense To Noindex LLMs.txt

Google's John Mueller said it may make sense to noindex your LLMs.txt file. This way, the file doesn't get indexed by search engines, and then somehow a user lands on it and is confused.

from Search Engine Roundtable https://ift.tt/nPCEJzS

Google Drops Sponsored Label For Find Related Products & Services Ads

Google used to label the Find Related Products & Services search ads with a larger sponsored label. It seems Google has removed that label and is now adding a smaller font disclaimer below the section to say these are from advertisers.

from Search Engine Roundtable https://ift.tt/FVM85wy

Google Ads Competitive-Aware Recommendations

Google Ads can now show recommendations or insights based on what your competitors are doing. So if a new competitor starts to enter your market, Google might notify you of this within the Google Ads console.

from Search Engine Roundtable https://ift.tt/vR7dHwT