Google Search On PDFs: Conversion, Links, HTML, Ranking, Limits, Crawling...

Google's Martin Splitt and John Mueller just posted a Search Off the Record podcast on the topic of PDFs, it is named PDFs in Search: Indexing, AI & Pitfalls. It goes over how PDFs are converted for crawling and indexing, how Google processes links, images, what are the file limits and do they rank in search and AI search.

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Gemini 4 Argon In Google Search Via AI Mode

Google announced Gemini 4 Argon a couple of weeks ago and today announced that it is now an option in Google Search via AI Mode for Google AI Pro and Ultra subscribers globally.

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Google Ads Data Strength Best Practices Updated

Google has revamped its Data Strength Best Practices help document with much greater emphasis on sending more first-party data and identifiers, using Data Manager correctly, adopting AI-powered campaigns, and supporting its recommendations with performance statistics. It is a big update to the document.

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