Google My Business & Local SEO in 2021 [Podcast]

On today’s Search Engine Journal Show LIVE, Loren Baker and Greg Gifford will be going over what’s important and what’s changing for Google My Business and Local Search in 2021. First off, they discuss the recent add-ons for Google My Business for auto dealers when it comes to inventory. Second, the ability to sync Google My Business and Google Merchant Center to highlight products available at different locations. Then they get deeper into things like Service Areas, safety precautions, combatting spam and other happenings within GMB management. Today’s episode of the Search Engine Journal show is dedicated to Hamlet Batista.

The post Google My Business & Local SEO in 2021 [Podcast] appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/2LLnrPv

Daily Search Forum Recap: February 12, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

from Search Engine Roundtable https://ift.tt/2N4owCy

GMB Messaging for Desktop Now Rolling Out via @RebekahDunne

Google My Business is rolling out Messaging for desktop users. Learn how to opt in and what local businesses need to know about the feature.

The post GMB Messaging for Desktop Now Rolling Out via @RebekahDunne appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/3tWfUPk

Microsoft Ads to Replace Manual with Enhanced CPC & This Week’s Digital Marketing News [PODCAST]

The Marketing O’Clock team discusses Microsoft Advertising’s plan to switch over to Enhanced CPC, Google’s 12 new manual penalty types, and more!

The post Microsoft Ads to Replace Manual with Enhanced CPC & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/3jJ0N6Y

Pinterest Closes In On TikTok & Snapchat with +37% Monthly Users via @RebekahDunne

Pinterest continues to build its audience and add features to help marketers connect with Pinners as monthly active use and revenue grow.

The post Pinterest Closes In On TikTok & Snapchat with +37% Monthly Users via @RebekahDunne appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/3tPQgvj

Subdomains vs. Subfolders: Which Is Better for SEO & Why? via @martinibuster

The use of a subdomain or a subfolder has SEO, user experience, and other implications. Learn how to make the right choice.

The post Subdomains vs. Subfolders: Which Is Better for SEO & Why? via @martinibuster appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/3b0CkG9

What Is Quality Score & Why It Matters via @siliconvallaeys

Here's why Google uses Quality Score for PPC, how Quality Score is calculated, why it matters, and how you can improve your score.

The post What Is Quality Score & Why It Matters via @siliconvallaeys appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/37pCDcX

Every Advanced Google Search Operator You Need to Know via @BrianHarnish

Advanced Google search operators can deliver powerful insights to inform your content strategy, SEO audits, and more. Use this for quick reference.

The post Every Advanced Google Search Operator You Need to Know via @BrianHarnish appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/3rPhwsi

Search Buzz Video Recap: Google Passage Ranking Live, Search & Image Algo Updates, News/Discover Manual Actions & Dark Theme

This was one heck of a busy week, so sit back, get a drink and enjoy the show (okay, it won't be that exciting of a show but you should still subscribe and smash that like button)...

from Search Engine Roundtable https://ift.tt/2Z7gFXo

Google Passage Ranking Is Live In The US English Results

The day we have been waiting for has come on Wednesday, February 10th - passage ranking (formerly known as passage indexing) is live in the US English search results. Google confirmed this after I pinged Danny Sullivan of Google about the status the other day.

from Search Engine Roundtable https://ift.tt/3q9VYWJ

Google Image Search Update Reduces Duplicate Images (November 2020)

Google announced it rolled out a Google Image Search algorithm update in November 2020 aimed at reducing duplicate images in the search results, to instead show "relevant yet visually distinct" images. Plus, Google made the alternative meanings refinement boxes more helpful with better images - the company said on Twitter.

from Search Engine Roundtable https://ift.tt/3peQjNQ