Google Ads Launches New PMax Reporting Updates & AI Generation Tools

Google announced new Performance Max reporting updates and asset generation and image editing expansions. "We're adding asset-level conversion reporting to Performance Max, expanding asset generation to App and Display campaigns, improving image editing and much more," Google wrote.

from Search Engine Roundtable https://ift.tt/3oL2nTC

Google "Hidden Gem Stores" Search Feature

Google seems to be testing a new search feature named "Hidden gem stores." This shows you shopping and merchant listings from various stores and brands. This does not seem to be the Google hidden gems algorithm, but rather just a fancy title for a search feature box.

from Search Engine Roundtable https://ift.tt/7KABvLf

Microsoft Bing Advertising Revenue Up 19% (Back To Growth?)

Microsoft reported its fourth quarter 2024 earnings and it showed that its search and advertising revenue was up 19%. The last time it was up over 19% in a quarter was 10 quarterly earning reports ago, in Q3 2022.

from Search Engine Roundtable https://ift.tt/uj0ywgI