Microsoft Bing Advertising Revenue Up 21%

Microsoft reported its second quarter 2025 earnings and it showed that its search and advertising revenue was up 21%. The previous quarter it was up 18%, then 19% but before than it was 12% and 8% - so things are looking more positive.

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Google Ads Clarifies Docs Around Placement Exclusions After Confusion

Earlier this month, the Google Ads industry had a lot of confusion around if and in what cases the Google Ads API accept or support placement exclusions for Performance Max campaigns. Well, Google's Ginny Marvin clarified this the other day in an email to Navah Hopkins.

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Google AI Overviews Now Providing Programming Help

Google AI Overviews, even when not signed into a Google Labs project, is providing coding and programming examples and help. This started sometime yesterday, I believe, and before, I believe you had to opt into a Search Labs experiment to trigger this.

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Google: SEOs Can Spot Made For Search Engine Content Quickly

John Mueller from Google noted that he finds it "interesting" how those who spend time in our industry "can often recognize made-for-search-engine content fairly quickly." Meaning, we are good at seeing a piece of content on the web and knowing if it was created to perform well in search or written by a normal user trying to help others.

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Google Search Tests Frequently Saved Label On Local Results

Google Search is testing the frequently saved label not just in the main search results but also on the local results, the places section, of the Google Search results.

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Google Search Tests Jobs At Similar Employers

Google is testing a new job carousel in the search results titled "jobs at similar employers." This likely pulls from the Google Jobs postings schema and more but it can come up if you are just searching for products from that company.

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Google Ads To Drop Certification For Some Advertisers & Reorganizes Verification Docs

Google Ads has made two updates around advertiser verification recently. One, in some countries, Google will no longer require certification for some advertisers. Second, Google has updated and reorganized the Google Ads Advertiser Verification documentation.21

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Bing Tests New Local Pack Design With Blue Backgrounds

Microsoft is testing a new local pack design and layout for Bing Search local pack results. Bing is placing these blue boxes, either below the map, to the right side, including different numbered variations.

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Google AI Overviews Come To Circle To Search

Now when you use Circle To Search in Google, Google can now return AI Overviews to those results. Google said they are "expanding AI Overviews to more kinds of visual search results for places, trending images, unique objects and more."

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Google Tests Expandable Brand Store Panel

Google is testing an expandable brand store knowledge panel. So if you search for a brand like New Balance, Google will show a knowledge panel on the right with products, descriptions and so on but then if you click on the arrow button, it will expand and show you even more.

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Google Business Profiles Launches Chat With Text & WhatsApp In US

Google Business Profiles started to allow chat through texting and WhatsApp for businesses in international regions. Now, this feature seems to be rolling out to businesses based in the United States.

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Bing Adaptive Zoom Setting

Microsoft is testing a new search setting named Adaptive Zoom. I am not exactly sure what it does, I tried to toggle it on and off and see how clicking on results or links or pagination changes but I don't see any changes. So I am missing something here.

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Google Search Trending Products Carousel On Right Side

Google is testing placing a new products carousel, a trending products carousel, on the right side where the brand's knowledge panel would appear. So, instead of having details of that brand, it can show trending products from that brand.

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Google: Don't Dynamically Update Robots.txt File Multiple Times Per Day

Google's John Mueller said that since the robots.txt file is cached by Google for about 24-hours, it does not make much sense to dynamically update your robots.txt file throughout the day to control controlling. Google won't necessarily see that you don't want Google to crawl a page at 7am and then at 9am you do want Google to crawl that page.

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Google Testing AI Generated What People Are Saying

Google seems to be testing an AI-generated version of What People Are Saying in Google Search. This shows a similar video or social media type of search results but it says generative AI is experimental.

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Google Hotel Policies Updated On Availability & Rates

Google is updating its hotel prohibited practices policy to specify that (1) you are required to display final room availability and rates before requesting user information and (2) you are required to avoid price changes after users enter their personal information.

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Is Google Blocking SEO Rank Checking Tools As Search Volatility Continues

For the past week, we've been discussing how most of the third-party tracking tools have been showing much calmer and cooler search ranking volatility. This is all while the chatter within the SEO community still seems super heated. The reason may be that Google has been deploying new and more advanced blocking mechanisms towards these SEO tools.

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Google Tests Search Results Zooming In To Next Page Of Search Results

Google Search is testing a zoom animation/effect when you click to the next page of the search results. Previously, we saw Google testing sliding in the next page of results from the right side of the page, but this one is a zoom-in animation.

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Google Updates Child & Teen Ads Policies Around Transparency

Google has said it has updated its child and teen ads policies to increase transparency and make it easier for advertisers to understand these policies. Google added there are no changes to enforcement with these updates.

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Google Search Generative AI For People Also Search For

Google is testing using its generative AI, Gemini, for the "people also search for" section within Google Search. I mean, Google is testing AI all over search, so I guess it makes sense for Google to use it here too.

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