Google has updated its URL structure best practices help documentation - it was pretty much a rewrite but the overall guidance is not new. Google said they added "clearer flow and is easier to navigate, with added examples based on real-world URLs we've encountered."
from Search Engine Roundtable https://ift.tt/imA8PCV
Google Tests Swapping Site Name & URL In Search Snippet
Google is testing swapping the site name with the URL in the search result snippets. So instead of the site name being shown at the top of the search result snippet, Google is showing the URL above that, followed by the site name.
from Search Engine Roundtable https://ift.tt/iuLoaO3
from Search Engine Roundtable https://ift.tt/iuLoaO3
Google Ads New Promotion Preview
Google seems to be testing a new way to preview ads within Google Search, specifically promotions. There is a new "Promotion Preview" tool that shows what your promotion will look like on Google Search before it goes live to customers.
from Search Engine Roundtable https://ift.tt/Gl2m0LJ
from Search Engine Roundtable https://ift.tt/Gl2m0LJ
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