Google Ads To Allow Some Advertisers To Use Different Business Names

Google Ads will update its business name policy to allow some advertisers to use a business name that differs from the ad's destination domain. This is limited to certain cases, specifically three cases and it also excludes advertisers who are not the direct verified brand.

from Search Engine Roundtable https://ift.tt/LSYmlBG

Google Helpful Content Doc With New Main Content & EOT/SA Sections

Google has updated the creating helpful, reliable, people-first content help document to primarily add two new sections. First, it added that the main content is super critical, added what is main content and then explained how Search Quality raters review content quality of the main content.

from Search Engine Roundtable https://ift.tt/l82Q4RU