Google Combines Hreflang Signals from HTML & Sitemaps via @MattGSouthern

Google’s John Mueller discusses how hreflang signals are handled when directives appear in a sitemap as well as on-page HTML.

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YouTube Algorithm: 6 Questions Answered via @MattGSouthern

YouTube is sharing more details about how its search and recommendation algorithms work in a new video where the company answers questions from users.

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Daily Search Forum Recap: November 30, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...



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Google Adds Third-Party Links in Featured Snippets & the Latest Digital Marketing News [PODCAST]

Third-party links spotted in featured snippet results, content creators can get payout for using the new Snapchat Spotlight feature, and more.

The post Google Adds Third-Party Links in Featured Snippets & the Latest Digital Marketing News [PODCAST] appeared first on Search Engine Journal.



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3 Effective SEO Strategies to Beat Competitors in a Competitive Market via @jasonhennessey

Staying on top is a challenge especially in highly competitive markets. Up your SEO game using these tactics to beat out the competition.

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Top Podcasting Secrets & Shows for Digital Marketers & Beyond via @lisabuyer

Podcasting is a great way to reach and engage with your audience. Here's the lowdown on podcasting and the shows marketers should pay attention to.

The post Top Podcasting Secrets & Shows for Digital Marketers & Beyond via @lisabuyer appeared first on Search Engine Journal.



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Vlog #96: Elie Orgel On Writing Unique Robust Content That Ranks Well In Google (Part Two)

In part two of my interview with Elie Orgel (you can see part one here) we talked about how to get content and data that Google has not indexed yet. A lot of governmental web sites and portals do provide data exports and weird charting solutions that Google has not indexed...


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Google: Why It May Appear Your JavaScript Page Is Not Fully Rendered Before Indexed

Mark Williams-Cook posted the results of an SEO Twitter poll that said most believe Google does not fully render a JavaScript page/document prior to ranking. In fact, the results showed that almost 70% of SEOs felt those pages were not always rendered prior to Google indexing them.


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Yes, Anchor Text Is A Google Ranking Factor

I am a bit surprised I am writing this but yes, anchor text is a signal Google uses for ranking purposes. Yes, Google can ignore spammy links that try to manipulate rankings but normal anchor text does help Google rank a page for what the anchor text says about the page. Hence giving Google more context about the page.


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Google Search Podcast Carousel Updated With Larger Graphics

A couple of weeks ago Google started to test a new design for displaying podcasts in Google Search. The new design adds larger images and longer descriptions of the podcast episode.


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