Official AMP for WordPress Plugin Updated to Version 2.0 via @MattGSouthern

Version 2.0 of the Official AMP for WordPress plugin is now available and comes with a number of useful features for site owners.

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Daily Search Forum Recap: August 27, 2020

Here is a recap of what happened in the search forums today...



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Google SEO 101: Site Migrations via @MattGSouthern

Google’s Martin Splitt, and Glenn Gabe of G-Squared Interactive, get together to discuss the most common questions SEOs ask about site migrations.

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The Most Common Way PPC Ad Budget Is Wasted via @SusanEDub

Some Google Ads accounts are doomed from reaching their potential right when they launch. The common culprit? Definitions of a conversion.

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Why & How You Should Rethink the Concept of ‘National’ Rankings via @gofishchris

Discover why it's time to rethink national rankings and how we can change the way we utilize rank tracking solutions for better insights.

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Apple’s iOS 14 Poised to Slash Facebook Audience Network via @SusanEDub

Facebook is proactively announcing iOS 14's impact to app advertisers, and putting mechanisms in place for the future of the placements.

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Google: Crawling Bandwidth Benefit To Using jpeg vs webp But Minimal

Google's John Mueller said on Twitter there is maybe a small bandwidth savings when it comes to GoogleBot crawling your site when you use webp over jpeg image formats. But then you would only see that difference when the site is a "very image-heavy site." So normal sites probably wouldn't really see any bandwidth savings there.


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Bing: XML Sitemaps Must Include Main Ranking & Category Pages

Bing's Fabrice Canal said on Twitter "Sitemaps are a daily, and ideally real time, snapshots of all relevant pages of your sites." "Sitemaps must include these main ranking pages," he added. This was in response to Dawn Anderson posting something a development team told her.


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Thinking Outside the SEO Box: How to Find Global Opportunities Now via @lorenbaker

Here's how you can start thinking outside of the SEO box and utilize your existing technical skills to pitch and implement ideas that deliver results.

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New Google Home Activities Structured Data

Google added a new section to the supported structured data developer docs for home activities. This structured data should be used on recorded or live videos where you offer instructions on what activities, like fitness classes and so on, to do from your home.


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