Google Passage Ranking Now Live in U.S.: 16 Key Facts via @martinibuster

Google's Passage Ranking is now live in the U.S. Martin Splitt answers questions about the ranking factor and how it impacts SEO.

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Daily Search Forum Recap: February 11, 2021

Here is a recap of what happened in the search forums today...



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4 PPC Myths To Let Go for Paid Search Success via @GrpTwentySeven

Let's dispel these four PPC myths and their underlying assumptions that cause paid search campaigns to fail and give the channel a bad rap.

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The 11 Best Image Search Engines via @JuliaEMcCoy

Need to find a source for an image? Find a list of image search engines here.

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The 11 Best Image Search Engines via @JuliaEMcCoy

Need to find a source for an image? Find a list of image search engines here.

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Psychographic Marketing for PPC: A Beginner’s Guide via @SusanEDub

Brands have rich ad targeting options, but where do you start? Learn how to use psychographic marketing on Google Ads, Facebook & more.

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7 Interview Questions for Hiring the Right PPC Manager via @adamproehl

Hiring a PPC Manager can be challenging. Dig deeper and go beyond tactical knowledge with these interview questions that can help you assess candidates.

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Google Search Dark Mode Makes Ads Harder To Distinguish From Organic Listings

More are seeing dark mode in Google Search, what is hard to see are the search ads or at least see what are organic listings versus paid listings. It is just harder to distinguish the search ads in dark mode than it is in light mode. If Google made the ad label in white text in dark mode, that would work better than the gray colored font.


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Google Ads Lead Form Now Triggers On Headline Click

Google launched lead form extensions in 2019 as a beta and then expanded it more over the years. Heck, they even beta tested a form of lead forms via Google Ads in 2011. In any event, Google just updated the lead forms to trigger when you tap or click on the headline of the ad, as opposed to a sublink.


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Google Video On Image SEO In Detail With 12 Tips

Google's John Mueller released an almost 10 minute long video on image SEO best practices and tips. It is one of the more detailed image SEO presentations I've seen from Google. He lists off 12 specific actionable tips and then talks more about implementation and measurement.


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