New Google Travel Ads Feed Format May Be Rolling Out

A couple of weeks ago, Google announced the new features for travel search ads through integration with travel feeds. These may now be out in the wild, as we are seeing pricing and other rich markup showing up for hotel ads in Google Search.

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Google Search Current Sales Expandable Section

Google Search has been rolling out this new expandable section in the search results titled "current sales." I guess Google is able to figure out what is a sale and what is not, maybe from structured data or Merchant Center and then have a section in the search results for that...

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Google Shopping Ads With Both Seller & Product Ratings

Google is showing both seller ratings and product ratings on a single Google Shopping Ad unit. It is a bit weird to see both ratings, and it can potentially be confusing to see different ratings for the same retailer but one is for the rating of the specific product and one is for the rating of the company selling that product, i.e the seller.

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Google Ads Tests Subheadline Links Under Search Ad Title Links

Google is testing placing a second link directly under the main ad headline link, some call the title link, that pull from your Google Ads assets or extensions. It is unusual to see these links right next to each other, sometimes you'd see them as sitelinks under the ad description but not directly under the main headline link.

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