Google Analytics Campaign Data Quality & Attribution Reporting Updates

A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many are now seeing a new label named "Data not available" show up in their GA4 reporting.

from Search Engine Roundtable https://ift.tt/ZlG9RBF

Google Chrome Won't Release Alternative To Third-Party Cookies

Google has just given up on a third-party cookie alternative. Google announced it will maintain its "current approach to offering users third-party cookie choice in Chrome, and will not be rolling out a new standalone prompt for third-party cookies."

from Search Engine Roundtable https://ift.tt/pMXnsFm