Daily Search Forum Recap: December 29, 2022

Here is a recap of what happened in the search forums today...

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New Google Search Algorithm Ranking Fluctuations On December 26th

While it has been calm for the past several days, today is a new day and I am seeing some signs of more volatility and ranking fluctuations as of the past 24 hours or less. Some of the automated tracking tools are picking it up, and I am seeing some renewed chatter in the SEO industry.

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Google: "Here" Is Bad Link Text

Lizzi Sassman from Google said in this morning's Google SEO office hours that using the anchor text "here," the text for your hyperlink, is simply "bad link text." Instead, you should use more descriptive text for the page you are linking to.

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NBA and Google Water Bottle

NBA and Google Branded Water Bottle

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