Daily Search Forum Recap: February 24, 2021

Here is a recap of what happened in the search forums today...



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Google News SEO & Google Discover with Conde Nast’s John Shehata - Ep. 213

On this episode of the SEJ Show, Loren hosts John Shehata of Conde Nast to discuss Google News, Google Discover, making the most of jumping on trends in News Search, what John feels will be a News Search focus in 2021 and a little bit about NewzDash.

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Digital Asset Management: What Is It & Why It Matters in Enterprise SEO via @TaylorDanRW

What is digital asset management and how does it serve enterprise SEO objectives? Explore how DAMs support smarter search strategy.

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Core Web Vitals Challenge: WordPress vs Everyone via @martinibuster

Real-world data is used to select which CMS is the Core Web Vitals Champion. WordPress versus Joomla, Drupal, Squarespace and Wix

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8 New & Updated Google My Business Features for Local SEO via @johnelincoln

Make sure you're taking advantage of these recently released Google My Business features and attributes to improve your local search presence.

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Firefox Launches Total Cookie Protection via @RebekahDunne

Mozilla's latest release allows even stricter blocking of cookies. This is the latest move in its continued fight to protect user data.

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A Complete Guide to PPC Ad Formats via @bigalittlea

PPC ads come in many shapes and sizes. Here's an overview of the major PPC ad formats available across Google Ads and Microsoft Ads.

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Google: Title Tags Longer Than What Is Displayed Has SEO Benefit

Gary Illyes from Google said in last night's Google Central Live event that there is a benefit, I assume an SEO benefit, to having title tags longer than what is displayed in the search. He later added that you should keep the title tag "precise" to the topic of the page and do not worry how long it is or if it is too long.


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Google Lets Agencies Dismiss Some Partner Program Recommendations

Google has re-announced the new partner program requirements after postponing the new requirements due to COVID and the huge backlash at the new rules. Now, Google said partners "have the flexibility to apply or dismiss performance recommendations based on your own assessment in order to meet a minimum optimization score of 70%."


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Google Won't Talk About Spam Prevention For Page Experience Update

Matle Ubl, a Technically a Software Engineer at Google, said he won't be talking about any efforts around abuse and spam prevention for the upcoming Google Page Experience update. Specifically how some may try to fake the Chrome User Experience Report (CRUX) data for better or worse to manipulate rankings.


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