Google Announces AI Search Updates – Analysis via @martinibuster

This is how Google AI updates will dramatically impact how sites are ranked. Analysis of changes for SEO and publishing.

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New Moz Local Plans Unveiled — With Reputation Management & Social Posting!

Posted by BarryYim

With listing and reputation management so essential for local businesses — especially in 2020 — we’re introducing new Moz Local plans that give you more options for review monitoring, review management, and social posting, depending on your needs.

While it’s always been important for local businesses to have accurate and complete online listings, it’s even more crucial in today’s environment. Google found that searches for “in stock” grew more than 70% globally in late Q1, indicating people were shopping locally more often, and Nextdoor found that 72% of their members believe they will frequent local businesses more after the crisis is over.

But consumers often rely on reviews of local businesses when deciding where to buy. High quality, positive reviews can improve your business visibility, and when you respond to reviews, it shows that you value your customers and their feedback.

Get started with Moz Local today!

Why is Moz offering new plans?

The new Moz Local plans — Lite, Preferred, and Elite — are designed to offer more features and flexibility to better meet the needs of local businesses and their marketers. Our previous plans limited reputation management and social posting to only the top-tier plan, and we wanted to make these features more widely available.

Customers on any of the new plans can now monitor reviews via alerts, and depending on the plan, respond to reviews and take advantage of social posting. It’s never been more important to actively engage and listen to the needs and concerns of your current customers — and potential customers will take notice.

We also wanted to offer flexibility with respect to local business aggregator submissions. While all of the plans include Factual, US customers can choose to add the other two major aggregators if they desire broader reach.

What’s new?

The new plans will help you maximize your online presence and engage with consumers more easily. Here’s what’s new:

Review monitoring

All 3 plans allow you to receive alerts and read reviews posted on Google, Facebook, and other sites in our partner network through a central dashboard. Since 82% of consumers read online reviews for local businesses, you should be aware of what they’re saying.

Review management

Preferred and Elite subscribers can also respond to reviews posted on Google, Facebook, and select directories through the dashboard. Your ability to respond quickly can be the difference between keeping a customer or losing them to your competition. When it comes to negative reviews, 40% expect a response either immediately or within 24 hours.

Social posting

Preferred and Elite subscribers can share news, offers, and other content directly to Google, Facebook, and select directories from the dashboard.

For example, news posts can be shared on Facebook, and Questions & Answers and COVID-19 posts can be posted to your Google My Business page. Sharing news and offers enables you to engage proactively with consumers and attract new customers.

Local data aggregators

All three plans now include location data submission to Factual for broader location data distribution. Preferred and Elite subscribers in the US can add the other two data aggregators — Infogroup and Neustar Localeze — for $40 per year, per location.

Additional directories

The Elite plan includes a number of additional directories for listing management and location data distribution, such as Tupalo, Where To?, Brownbook, Opendi, iGlobal, Manta, and Cylex, to name a few. And each of the US, UK, and Canada plans include some local directories relevant to that region. For example, the US Elite plan includes Yellow Pages, Superpages, and DexKnows. A complete list can be found here.

The comparison grid below highlights the key features for each US plan. You can find all of the new US, UK, and Canada plans and pricing on our website.

How do these new plans impact current Moz Local customers?

If you’re a current Moz Local customer, you can either keep your existing plan or choose one of the new plans by clicking on “Change plan” and then “See plan options” in your Moz Local dashboard. Enterprise customers can contact their Account Manager to discuss the new plans.

Get started with Moz Local

The new Moz Local plans are designed to maximize your local online presence, increase consumer engagement, and enhance your visibility in local searches with minimal time and effort. You can get started with Moz Local for as little as $11 per month (billed annually). And if you want to learn more about best practices for listing and reputation management, check out our recent webinar on the ROI of Local Presence Management.

Get started with Moz Local today!

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Google Expands Live Busyness Information to More Places via @MattGSouthern

Google’s live busyness information is expanding to cover more types of places, and becoming a prominent feature of Google Maps.

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Daily Search Forum Recap: October 15, 2020

Here is a recap of what happened in the search forums today...



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25 WordPress SEO Mistakes to Fix for Better Rankings via @johnelincoln

Want to boost your WordPress website's visibility in the SERPs? Make sure to avoid these 25 common mistakes for better SEO results.

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9 Expert Tips to Earn Traffic from Instagram via @jes_scholz

These easy-to-implement strategies can help you use clickable links on Instagram and drive free traffic from the platform to your website.

The post 9 Expert Tips to Earn Traffic from Instagram via @jes_scholz appeared first on Search Engine Journal.



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3 Latest Google Patents of Interest – October 13, 2020 via @theGypsy

This week’s list of recently granted Google search patents covers vectors, entities, and paramaterless search queries.

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Google Suspends Request Indexing Feature While It Has Indexing Issues

Google announced it has suspended, temporarily, the request indexing feature, within the URL inspection tool in Search Console. It didn't say why, outside of making infrastructure changes. But it comes at a bad time as tons of sites are complaining about indexing issues with Google Search.


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Google: Mobile-First Indexing Should Be Mobile-Only Indexing

So yesterday during John Mueller's keynote talk at PubCon, he summed up what has been announced over the year around SEO changes at Google. One was on the mobile-indexing changes and the deadline. That caused some confusion amongst the SEO industry that needs clarification.


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Coming Soon: Style Your Highlighted Answers From Google Search

Thomas Steiner, a web developer advocate at Google, said that soon you will be able to style a text fragment URL highlight on pages with the target-text pseudo class. So instead of the highlighted text being yellow, it can be blue, green, purple or whatever you like.


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