Ginny Marvin, Google's Ads Liaison, confirmed that campaign-level negative keywords are now in beta for Performance Max campaigns in Google Ads. She added that this will expand in 2025 to more accounts.
from Search Engine Roundtable https://ift.tt/HhuWPU3
Google Completes DMA Hotel Tests In Search
Several weeks ago, Google announced it would test changes to the search results for hotels in order to see how the Digital Markets Act (DMA) in Europe would impact hotels. Well, that test is wrapped and the results were not good for hotels, says Google.
from Search Engine Roundtable https://ift.tt/3LtaRJo
from Search Engine Roundtable https://ift.tt/3LtaRJo
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