Daily Search Forum Recap: December 9, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

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Two Google Ads In Local Pack

Google is now showing up to two ads in the local search results - the local pack. Joy Hawkins spotted it the other day for a search on [lawn care near me] and shared a screenshot where Google's local pack results showed two ads above the organic local listings.

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Google Top Stories Logo May Use Structured Data For Non-AMP Pages

Now that some publishers, like Search Engine Land, are removing AMP because it is no longer a requirement for top stories inclusion, some are noticing weird changes to the publisher's logo Google selects in the top stories section. Google said when you switch off AMP, Google may use a different logo than what you specified in your AMP structured data.

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Google Local Search Ranking Algorithm Update Last Week

Google may have also pushed out a local search and map algorithm and ranking update over the past week or so. There has been some recent chatter and the Bright Local RankFlux tool has been off the charts for the past couple of weeks.

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Google Ads Custom Columns Design Update With New Metrics & Functions

PPCGreg posted on Twitter that Google Ads has updated the design and look for the custom columns and also added some new metrics and the ability to use functions.

from Search Engine Roundtable https://ift.tt/3DFdCaA