Google announced what it is calling "strengthen your first-party data strategy with new tools." These new tools are Tag Diagnostics and a new consent management setup within Google Ads, Google Analytics, and Tag Manager.
from Search Engine Roundtable https://ift.tt/7bQDZed
Yelp Sues Google Over Unfair Advantage In Local Search
Yelp has officially filed a lawsuit against Google for allegedly using its monopolistic powers to give Google an unfair advantage in local search and local search ads. "For years, Google has leveraged its monopoly in general search to pad its own bottom line at the expense of what's best for consumers, innovation, and fair competition," Yelp's General Counsel, Aaron Schur said.
from Search Engine Roundtable https://ift.tt/qhETms3
from Search Engine Roundtable https://ift.tt/qhETms3
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