Is Google Blocking SEO Rank Checking Tools As Search Volatility Continues

For the past week, we've been discussing how most of the third-party tracking tools have been showing much calmer and cooler search ranking volatility. This is all while the chatter within the SEO community still seems super heated. The reason may be that Google has been deploying new and more advanced blocking mechanisms towards these SEO tools.

from Search Engine Roundtable https://ift.tt/MeEs3pB

Google Tests Search Results Zooming In To Next Page Of Search Results

Google Search is testing a zoom animation/effect when you click to the next page of the search results. Previously, we saw Google testing sliding in the next page of results from the right side of the page, but this one is a zoom-in animation.

from Search Engine Roundtable https://ift.tt/hQ7Unjt

Google Updates Child & Teen Ads Policies Around Transparency

Google has said it has updated its child and teen ads policies to increase transparency and make it easier for advertisers to understand these policies. Google added there are no changes to enforcement with these updates.

from Search Engine Roundtable https://ift.tt/mjBtiXO