Google has added a new bullet point in the structured data carousels (beta) help documentation around how to mark up categories with many items with that structured data. This is based on examples pages such as paginated content or infinite scroll.
from Search Engine Roundtable https://ift.tt/rMBsI7k
Google: When You Should Fix Pages 404 Status Codes
Google has always said that having pages that serve a 404 status code is normal; most sites have them, and when a page does not exist on your site, and someone tries to access it, a 404 is the proper response. But Gary Illyes from Google is now sharing some cases when you should fix pages returning a 404 status code.
from Search Engine Roundtable https://ift.tt/qul4ke0
from Search Engine Roundtable https://ift.tt/qul4ke0
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