Google Said The Penguin Algorithm May Not Just Ignore Links, It May Target Whole Site

When Google released Penguin 4.0, Google said that update was about devaluing links, not demoting links. Meaning, Google would simply ignore the spammy and bad links and your website would not be demoted because of those links. Well, Google said sometimes Penguin can also demote your site.

from Search Engine Roundtable https://ift.tt/2Y0bsDN

Google Logo Wishes You An imPECKable Halloween

Google has a special Doodle, Google logo, on its home page today and last night for Halloween. The theme of this Halloween Doodle is around wishing Google searchers an "imPECKable Halloween."

from Search Engine Roundtable https://ift.tt/2ZDG6nx