Study: Google Ads AI Max "Broad-Matchifies" Exact Match & Phrase Match

With Google Ads releasing AI Max globally back in September, more and more advertisers are trying it out. While some of the early data can show it underperforms, some are seeing success by using it for specific applications. That being said, one recent study showed that using AI Max helps broaden your work with exact match and phrase match keywords.

from Search Engine Roundtable https://ift.tt/e8wZIHy

Google Search Console Adds Weekly & Monthly Views Granular Data

Google announced today at the Search Central Live event in Zurich that Search Console is rolling out more granular data. Google launched weekly and monthly views in Search Console for performance reports.

from Search Engine Roundtable https://ift.tt/5e2RYla